Make It an IHOP Day

 

IHOP, one of America's favorite restaurants for breakfast, lunch, and dinner, introduced a new integrated national advertising and marketing campaign with the tagline "Make it an IHOP day."

Featuring new television creative, in-restaurant materials, and an online experience, the campaign leverages IHOP's breakfast-inspired signature dishes and limited-time-offers to demonstrate in a fun, contemporary way how a great meal at IHOP makes the entire day better.

The campaign is an evolution of IHOP's award-winning "Come hungry. Leave happy." campaign and is designed to build upon its success. Consumer research indicates the new campaign provides a unique opportunity to further engage guests and foster the emotional connection they have with the iconic brand.

The television creative's live-action humor has a "pay it forward" feel that serves to remind consumers that IHOP provides a great meal with warm and friendly service that puts you in a good mood no matter what the rest of the day brings.

"Our new advertising campaign is a key effort in our strategy to get more guests to visit IHOP more often," says Jean Birch, IHOP president. " 'Make it an IHOP day.' combines a cohesive brand message with a clear call to action that breaks through and engages our guests in a differentiated way."

Created by McCann Erickson's Los Angeles office, the new campaign initially supports IHOP's Summertime Favorites limited-time-offer. The television creative airs as part of a national advertising buy that targets high-impact prime time and syndicated programming.

IHOP.com has undergone a reskin to mirror the "Make it an IHOP day." look and feel and includes an interactive tool that lets users scroll for 101 ways to have a great day. The campaign has also been tailored for use by local markets for radio, billboard, and local market advertising initiatives.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.

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