Lapaco Launches New (App)lication Helping Foodservice Industry

Lapaco, an international paper product company specializing in the food and restaurant industry, has launched the MainStreet Lapaco App, a tabletop training program for the foodservice industry that will transform and simplify the current process used when selecting color schemes for restaurants.

The MainStreet App was pioneered by Lapaco to make color training and education simple for customers. With the capabilities of the MainStreet application, sales personnel are able to show their clients color concepts within minutes. Those food service distributors who utilize this training tool will become experts in creating the best tabletop for each customer while building their sales. For restaurant owners/operators, this application will help them personalize the look and feel of their restaurant.

MainStreet is a digital restaurant that helps those within the foodservice location visualize how vivid color combinations and accents best reflect their brand. In the past, this was a lengthy and labor-intensive process. In addition, this application will allow those within the food service industry to learn how vivid colors can enhance the dining experience for consumers. The concepts within the application will assist in training and educating sales representatives within the food service industry by explaining the psychology behind consumer response to color. Colors evoke different emotional and physiological responses and play a huge role in how consumers perceive restaurants and the food service industry.

“For over sixty years, Lapaco has focused on providing the highest quality products and servicing our customers with excellence. Through the use of technology, we are excited to provide our customers with the tools that inspire creativity while reinforcing and enhance our commitment to our customers. We are truly setting the standard in education and innovation within our industry,” says Henry Pascone, owner of Lapaco.

The MainStreet App is available at no cost. To download this innovative app or to find additional Lapaco training tools designed to help restaurants brand themselves, please visit Lapaco plans to make it available to all Apple users via the App Store in 2013.

News and information presented in this release has not been corroborated by WTWH Media LLC.