The 5 Biggest Questions Owners and Operators Have About Expanding to a Second Location

Opening a second location can be hectic, but these tips can help.
Opening a second location can be hectic, but these tips can help. Thinkstock

Use these tips for a smoother chain expansion

Opening a second location is one of the most difficult decisions any restaurateur will ever face. After all, you’ve already bucked the odds by opening one successful restaurant; do you really want to push your luck, doubling your stress, workload and financial investment, in the hopes of growing your overall business?

If the prospects of opening another location seem outweigh those challenges, here are six things we learned that might help you through the process of opening another location:

1. What are Some of the Surprising Benefits of Opening a Second Location?

When you open a second location, you have a much better understanding of how to create a realistic timeframe and all the planning it takes to get a location built and fully staffed.

Opening a second location also gives your existing team the opportunity to grow. Our menu is pretty unique and there’s a lot of learning involved, like learning about all the different types of Korean chili pastes, so we found that training a new staff actually helped keep our existing staff motivated and hungry to learn and wanting to be a part of a growing restaurant group.

2. How Do You Find the Best Place for a Second Location?

You need to determine things like whether you want to be close enough to your existing customer base that there might be some familiarity with the brand or if that simply poach from your existing costumer base. You’ll also have to weigh the risks of taking on a higher rent in a popular (and potentially crowded) neighborhood versus rolling the dice on a lower rent in a less established area. We started searching a full 10 to 12 months out from the opening, and we ended up needing every single day to get our second location perfected by opening day.

Take advantage of the fact that you already own an existing restaurant to conduct a little free market research by casually asking guests where they live, how they heard about you, and so on. This helped us settled on a more affordable rent in a smaller, more distant community versus the higher rent space in a more central location. Every location has its positives and negatives, so you need to determine what’s most critical to ensure your success.

We could have held out for a space even closer to downtown, but we learned from experience (and speaking to our customers) that it’s more important to have a space that works for exactly what we need versus the perfect location and a poor fitting space.

But another aspect every restaurateur needs to think about is what kind of face you are presenting to potential customers. Street visibility is great, especially if it’s a high-traffic area, but not if you have to sacrifice having an open and welcoming layout. We strategically chose a spot with large window walls, which allows people walking by to see into the restaurant, and that really lessens the intimidation factor.

3. How is Opening a Second Location Harder or Easier Than the First?

No matter your financing plans, you already have one huge positive in your back pocket. You are an established brand. You have successfully opened and continue running a restaurant, so there’s definitely a benefit to being an established business because investors are traditionally wary of the restaurant business.

It’s also easier to open the same concept you’ve already built once before. We were able to use a lot of the same people from our interior designer to our stainless steel fabricator. Not having to start from scratch saves a lot of time and money.

That said, there will be unexpected challenges, and things will not go exactly like they did at location one. Going to a new town or area, it’s more about adapting versus changing, listening to guests, and catering to their needs while still staying true to who you are. It’s like going from high school to college—you already know how to study, but you have to adapt to new teachers, new roommates, and so on.

4. How Do You Split Time Between Two Restaurants Located Across Town?

You have to know before opening a second location that your standards are set in stone. Day in and day out, there has to be consistency in great food and service. If you can’t be there, you need to know that staff is still folding napkins and pulling chairs out for guests.

The key is setting standards that people are held accountable for and to be a leader, not a boss. That means being there and touching each restaurant every single day.

But it’s also about training your staff to succeed even when you are not onsite, and not just going in and doing your side work and setting up. It’s paying attention to the bones and structure. Check if the water filter needs replacement or that the air conditioner is set to the right temperature.

It’s not enough as a restaurant operator to just know your area of expertise or responsibilities; you need to know enough about each aspect from front of house to back of house to know when a section that’s not your own is not being handled properly. My chef and co-owner knows what side work the service staff should be completing; I know how chef’s ramen broth is supposed to taste. We’re all on same wavelength and being consistent.

5. What Else Should Owners and Operators Know Before Expanding?

Don’t assume that your new location will operate just like your original. For example, our new location is also in a much more family-oriented neighborhood, so we’re adjusting by expanding our weekend hours and also taking the extra time at the table to explain what we do, sharing our passion and knowledge so even the youngest guests can really enjoy the experience. Be ready to adjust on the fly without altering the DNA of your brand.

And no matter what you’ve achieved in the past, realize you need to accept and embrace being the new kid in town. Meet your fellow restaurateurs, join the local chamber of commerce, and get involved in local events. It can be frustrating starting all over from scratch and reintroducing yourself to a whole new community, but that untapped potential is why you’re here in the first place. 

Nicholas Campisano

Nicholas Campisano is the co-owner and general manager of The Clever Koi restaurants in Phoenix and Gilbert in Arizona. A native of Tucson, Arizona, Campisano moved to California to help open a string of new age lounges up and down the coast. Lured back to Arizona, Campisano relocated to the Phoenix/Scottsdale area and refined his hospitality management skills with postings at a series of high-profile restaurants and resort dining destinations. In 2013 Campisano, opened The Clever Koi in Phoenix with Jared Porter and Joshua James, and in 2016 the trio opened a second location in the neighboring community of Gilbert.

Nicholas Campisano
read more about


A few people don't care to go out in brightness of the fact that it might be extremely hot, blustery, or frosty. In the shopping center, the temperature is Research Paper Help controlled to the correct heat. You may disregard the typical weather once you are inside.

I discussed in the introduction Questions; you may broaden a passionate curiosity that best studies can fulfill. She took them to a restaurant, which serves warm pot. If you may manipulate and define what the one's reviews must be on Second Location and they are congruent with whom you are, then you could Expand your happiness.

It’s challenging enough to manage one location with customers, employees, inventory and payroll. With a second location, you're likely doubling all that. If you're not ready, not only could your second location falter, but your first place of business may suffer as well, some times in study one can take assignment assistance easily. "We opened our second store almost exactly a year after opening our first location. We actually opened about four months sooner than we had planned because we found a location in a high-traffic area that we wanted to jump on quickly," Fairbanks says

Scientists have been taking a gander at the impacts of warmth on athletic execution for quite a long time, and help with assignment their outcomes have been reliably astounding.

It is clearly a great tips for a smoother chain extension. It is much difficult to find a new second restaurant location.Read out this tips before take a decision.

Hi Nicholas might be you are right about your point of you that opening a second location is one of the difficult task or decision but these are the step which can leads them to the top from others as a writer where is offer mba assignment my opinion is that if you want to get anything in your life then you must have to take a risk to get you dreams comes true and you have a chance to set the example for the others.

It's always a tough choice, but you made a few great points here that will help me for my move.
Greetings from Switzerland

hotstar live cricketHotstar app – live streaming, watch TV shows, Movies: Hotstar application has a lot of name among the Indian users.

hotstar live cricketHotstar app – live streaming, watch TV shows, Movies: Hotstar application has a lot of name among the Indian users.

Incredible article. I'd jump at the chance to pass on an awesome book that will empower you to grow through "frameworks." It's called, "Framework Busters: Someone write my assignment How to stop them in your business." Love the way the exhaustive "frameworks" maintain your business whether your their or not! I'm flabbergasted this plan of action enables you to do.

Useful information. I was planning on starting my own business soon. Got a place, got all papers. Will start from a small fast food restaurant i guess. I will remember this topic when it's time :D now i need to finish with custom writing paper.

Some good tips regarding expanding the business. The second Business place should be open with some due diligence and proper consideration because from the first place you have established your brand name and you have to maintain it on second place as well. Assignment Writers UK

If you have a successful business it's more economical to expand it anyway but if the 2nd location doesn't perform up to its standard it could result in a negative effect. And also managing both firms becomes a strenuous task without proper staff.

Deciding an alternate or extra area has its very own significant number difficulties. There are a few things to ask when one is thinking about opening another area and this rundown gives a decent review of real issues one may confront. If you want help in assignments visit our website

This is really a nice and informative, containing all اليانصيب information and also has a great impact on the new technology. Thanks for sharing it

This is really a nice and informative, containing all information اليانصيب and also has a great impact on the new technology. Thanks for sharing it

Add new comment