How Twin Peaks Crafted a Winning Marketing Strategy
Editor’s note: This is the first of a monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes.
October 2017
The Chicken-Wing Chain with Major Growth Plans
At first glance, the growth plan laid out by East Coast Wings + Grill might seem bold, perhaps even ambitious: Take a 35-unit chicken-wing chain and build it beyond 100 restaurants. ...
Red Lobster Dives Into Digital with App-Based Loyalty Program
Starting Monday, Red Lobster fans will be able to get their seafood fix with an added bonus—and they’ll even be able to reserve a table from home.
Ranking the Best Digital Restaurants in America
The notion that technology and, specifically, mobile tools can remedy some of the restaurant industry’s traffic concerns isn’t a new one.
BJ's Restaurants Sales Begin to Turnaround
Following a promising third quarter due to initiatives like off-premise sales and value offerings, BJ’s Restaurants and Brewhouse remains optimistic about its plans to bring the concept t ...
The Benefits of Tableside POS for Restaurant Owners and Servers
There is a silver lining for businesses, especially restaurants that have yet to upgrade to pay-at-the-table devices that accept both EMV and contactless payments.
IHOP's First Post-Security Airport Location Debuts at DFW
The evolution of IHOP continued Wednesday with the DineEquity brand’s first opening of a post-security Airport location at the Dallas Fort Worth International Airport in Terminal E. ...
5 Ways to Efficiently Handle the Hottest Fall Favorites
Fall has officially fallen upon us and it's time to celebrate.
John Besh Leaves BRG Amid Sexual Harassment Allegations
Famed Chef John Besh stepped down from his restaurant group Monday following sexual misconduct allegations leveled against him and his eponymous company, Besh Restaurant Group, which he co-owns. ...
