Yext, Inc., a platform for Brand Verified Answers in search, announced its work with Hard Rock International to power answers-ready online listings and restaurant pages for Hard Rock Cafe locations globally. By managing restaurant information like locations, hours of operation, and holiday-specific details, the Yext platform allows Hard Rock to deliver facts verified by the brand directly to their searching customers’ fingertips.
“At Hard Rock Cafe, we are always looking for new ways to improve the experience for our guests,” says Stephanie Esposito, Director of Brand Marketing at Hard Rock International. “We’re excited for our partnership with Yext that allows us to improve all aspects of our guests’ experience before choosing to dine with us. The platform gives us the opportunity to provide up-to-date information through various search engines, voice assistants and maps about our innovative new menu that features award-winning Steak Burgers, Instagram-worthy Boozy Milkshakes, Sliders and Shareable offerings, as well as exciting entertainment experiences taking place at Hard Rock Cafe locations around the world.”
“Hard Rock International has been on the cutting edge for decades, and as technology changes the way we interact with businesses every day, restaurants everywhere need to take control over the facts about them online,” adds Wendi Sturgis, Yext’s Chief Client Officer and CEO of Yext Europe. “We’re proud to work with Hard Rock so that when a diner is looking for the great food and classic entertainment experiences that Hard Rock Cafe is known for, they can be confident they are getting accurate, brand-verified answers.”
With Yext, Hard Rock has gained more control over the information guests find online. From search engines like Google, to voice assistants like Siri and Alexa, to Hard Rock Cafe’s own local restaurant pages, guests can find accurate answers about Hard Rock wherever they search.