Wings and Rings, the 85-unit, Cincinnati-based restaurant and bar franchise, has welcomed Kelly Hoyman, Vice President of Marketing, to its team. With over three decades of experience in the marketing space, 17 of which were spent with McDonald’s, in addition to owning her own franchise in CA with Massage Heights, Hoyman brings an incredible amount of experience to the team as it continues to support its growing network.
“At McDonald’s, I had a lot of success empowering franchisees to grow their businesses and building a strong local presence for the brand,” says Hoyman. “The opportunity to join such an incredible brand with enormous growth potential like Wings and Rings was a chance I couldn’t pass up. The quality of the food, the unique brand identity, and the exceptional roster of franchisees make us a force to be reckoned with in the full service dining space.”
Hoyman joins at the perfect time to support the larger team in its significant strategic growth goal. She will play a key role as the franchisor works to enhance the customer experience both in-restaurant and for takeout orders. With a new website and loyalty program, updated store design, menu enhancements and the introduction of online ordering, the Wings and Rings team is supporting the growth of the system through continued innovation to support both franchisees and their guests.
As a key part of these efforts, Hoyman explained that she looks forward to developing people.
“I have a passion for helping people get where they want to go,” she said. “As we near our 40th year in operation, I see an opportunity to encourage and facilitate growth in our marketing department, our stores, and our national brand recognition. I’m so impressed with how successful the brand has been in this market up until now – and I know the pieces are in place to be even bigger and even better.”
Looking toward her future with the brand, Hoyman said that she will continue to leverage curiosity in every scenario, whether she’s working to support teammates or better understand a marketing push.
“I think it’s really important to understand people’s motivation and what brings joy and excitement for them,” she says. “I love to understand what makes people tick, whether it’s in the context of finding the right opportunity for a teammate or understanding why products sell more and how we can find the unmet need. I go through life with a natural curiosity, and I look forward to continuing to learn, grow and develop.”