Smokey Bones’ virtual brand The Wing Experience is in search of its College Wingman (or woman) of the Year. The online-only wings restaurant is looking in all 16 states it operates for its Wingman. The winner will be crowned on October 17 and receive a $5k scholarship, free wings for a year, a catered wing tailgate party, and swag.
While the best wingman presents themselves in a variety of ways (always reminds you when you have your next exam, making sure the aux cord works before gameday, or maybe they even introduced you to your significant other), and The Wing Experience also is available in a variety of 50 different flavors – more than any other brand. The flavors are available as jumbo bone-in traditional wings, smoked jumbo wings, or crispy boneless wings. Guests can choose the level of heat from mild, medium, hot and extreme. Unique flavors include hot cinnamon candy apple, garlic parm, strawberry chipotle, and many more.
“We know wingmen help make the world go round, so we it’s only a fit that we have a College Wingman of the Year to celebrate our brand on campus and remind people that we are your wingman for tailgates, late night cravings, and all,” says Cole Robillard, CMO of Smokey Bones. “Whether you’re picking up wings for your tailgate or having them delivered to the comfort of your couch, we want The Wing Experience to be the wingman of your college experience.”
Students can post on social media to nominate their favorite college student friend who has always had their back (and why) for Wingman of the Year. Students should take a video of their wingman or woman and tag @thewingx using the hashtag #thewingxman. The deadline to enter is September 20.
The first 100 entries on September 8 will receive a promo code for free wings. Each week over the following four weeks The Wing Experience will post the top 20, 15, 10 and then five wingmen and women in the running. Of the final five, the student with the most likes will be named Wingman of the Year. During the year of their reign, the winner will serve as the brand’s big wingman on campus and will post about The Wing Experience to their social media channels.
The Wing Experience was created in 2019 and operates out of existing Smokey Bones’ kitchens. The Wing Experience is available for pick up or delivery through The Wing Experience website. Guests can also view the menu and order from ubereats.com (see the Wing Experience), kitchenunited.com and smokeybones.com.