Walk-On’s Sports Bistreaux, a leading national franchise in the restaurant and casual dining space with over 50 locations across the U.S., announced today it has entered a 3-year sponsorship agreement with the Reese’s Senior Bowl to serve as the Official Practice Partner.

“The Walk-On’s origin story, which has fueled our vision for franchising, is built on being a ‘walk-on’ player, an underdog who is willing to put in the hard work to make their dreams a reality – much like a successful entrepreneur,” says Brandon Landry, CEO, co-founder and owner of Walk-On’s Sports Bistreaux. “We’re excited to be supporting the Senior Bowl by celebrating underdogs as the Official Practice Partner and look forward to working together to inspire players on and off the field to continue to succeed and win.”

“The Senior Bowl has a longstanding history of producing future Hall-of-Famers and many of those all-time greats began their college careers as walk-ons or under-the-radar prospects who embody the Walk-On’s underdog spirit,” says Jim Nagy, Reese’s Senior Bowl Executive Director. “Our goal is to elevate the college football all-star game experience and partnering with an emerging national brand like Walk-On’s brings value to the people that matter most—our players and our fans.”

The sponsorship agreement follows a succession of developments over the course of the past year, which includes a Walk-On’s milestone achievement via its 50th restaurant opening, a growth equity investment from 10 Point Capital and the announcement of Dallas Cowboys Quarterback Dak Prescott as co-owner of the Baton Rouge-based brand’s Dallas-Fort Worth and Waco restaurants.

“The Senior Bowl practices was my introduction to the Cowboys coaching staff which turned into having the privilege to be the quarterback for America’s team,” says Dak Prescott. “I’m excited to be a part of a franchise that continues to support the underdog mentality and look forward to seeing Walk-On’s take the field at the Senior Bowl, as the official practice partner, helping to make dreams come true for other athletes.”

As part of the partnership, Walk-On’s will also serve as the 2021-2023 NFL Flag Football Season sponsor, host of the Practice Player Award ceremony, participate in the Senior Bowl Street Party and launch the inaugural Walk On’s/Senior Bowl sweepstakes.

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