Voodoo Brewing Co., the high-energy, less than traditional brewpub franchise, has more growth on the horizon with its latest signing in Boston. The new brewpub is the 1st in the Massachusetts market, a key growth area for Voodoo Brewing Co., and is projected to open this year.
“This is just the next step in our growth plans,” says Matteo Rochacki, CEO of Voodoo Brewing Co. “We are pumped to be growing in Boston, and we know Aarthi Umapathy will do a great job representing the brand and creating that community-first brewpub feel we all know and love.”
Umapathy, an IT industry professional from India who fell in love with beer after moving to the U.S., will be leading the brand’s expansion in Boston. When looking for her next investment opportunity, Umapathy came across Voodoo Brewing Co. and knew the one-of-a-kind concept was the perfect fit.
“Voodoo Brewing Co. has consistently seen a strong response from guests across the country, both in its brewpubs and through retail sales,” says Umapathy. “Knowing this, I am incredibly excited to be bringing the concept to my own hometown.”
The Boston deal will bring the total number of locations within Massachusetts to one, a major milestone as Voodoo Brewing Co. continues to work toward selling out the country.
Like all Voodoo Brewing Co. locations, the Boston brewpub will feature a customized icon, menu items tailored to local tastes, consistent community events, Voodoo Brewing Co.’s iconic “liquid gold” craft beer, craft cocktails and hard seltzers.
As it continues to take hold of its place in the $115 billion U.S. beer market, Voodoo Brewing Co. remains the fastest-growing brewpub franchise in the world. With a place for Voodoo Brewing Co. in nearly every market, thanks to its community-first approach and flexibility for franchisees to customize the experience, the franchise has just 50 units left to award and continues to field inquiries.
“We’re excited to continue growing with passionate local owners who are ready to create a local brewpub that can become a go-to place for community events and connection,” adds Rachocki. “For entrepreneurs looking to break into the industry, Voodoo Brewing Co. offers an ideal balance of flexibility and support. Franchisees can take ownership of their local brewpub knowing they have the backing of an experienced team, incredible craft brewers and a world-renowned name.”
Looking to its future growth, the team is ready to grow in markets across the nation. With a dedicated franchisee, the iconic Voodoo Brewing Co. experience can be curated in a range of communities. The team is focused on partnering with the right people who bring ideals and a level of passion in line with the Voodoo Brewing Co. mission.