Umami Burger unveiled Thursday its redesigned menu led by Umami Burger Chief Operating Officer and James Beard Award-winning chef Nate Appleman. As part of the evolved menu, which includes deeper vegan options, reimagined classics and a range of exciting new items, the brand has committed to only using hormone and antibiotic free meat in its restaurants.

“I’m proud of the incredible work being led by Nate Appleman and his team and amazed by his continual drive to innovate and improve the Umami offering,” says sbe founder and CEO Sam Nazarian. “As one of the first restaurants to embrace the Impossible Burger meatless patty, Umami Burger has always been a progressive brand that innovates to meet the needs of all our customers. With Nate’s leadership in the kitchen and our new flagship location in New York City to open in 2020, the future of Umami Burger could not be brighter.”

The refreshed menu features all-new food items such as the shareable Cauliflower and Chicken Tender Bites, new sauces with vegan options and salad creations such as the “New Style Caesar” and “All Green Everything.” The burger menu still features Umami mainstays such as the namesake “Umami,” the Original Impossible Burger (vegan), and Sam’s Crispy Chicken, with added signatures including “The Beefy,” “Plain and Simple” and “Wag-Yu-Mami.” All burgers feature protein options made from hormone and antibiotic free meat on a handmade, artisan vegan potato bun.

The updated bar program now features a new playful decadence of signature cocktails led by sbe’s award-winning Beverage Director, Gui Jaroschy. The elevated mixology menu now includes the “Umami Martini,” “Mule Royale,” and “Umami Frozen Margarita.” A canned wine beverage selection curated from sbe’s Director of Procurement, Michael Grossbard, is additionally available to guests. All new to-go packaging will also be introduced, along with a marketing campaign that will focus on Umami Burger’s core brand messaging: “Approachable, bold, adventurous and clever.”

Umami Burger currently has more than 27 locations globally, including 18 U.S. locations in major cities including New York, Los Angeles and Chicago, in addition to restaurants in Tokyo and Osaka, Japan, Nassau, Bahamas, and Mexico City, Querétaro, and Pueblas, Mexico. As part of the next phase of Umami Burger’s rapid global growth, the brand plans to open new restaurants throughout the Middle East, Latin America, Europe, and the Pacific region. 

sbe recently announced plans to open its second New York City Umami Burger location in 2020 at the newly renovated Le Méridien New York on the iconic 57th Street. The Umami Prime space, with over 4,900 square feet, will be designed by award winning interior designer David Rockwell and offers direct access to 57th Street. The space will hold over 130 seats.

Chain Restaurants, Industry News, Menu Innovations, Umami Burger