The create-your-own stir-fry restaurant, bd’s Mongolian Grill, recently celebrated the grand opening of its new location in downtown Ulaanbaatar, Mongolia. The new, larger location comes as a result of heightened demand the franchise group has been experiencing in recent years.
Also, bd’s Mongolian Grill was the first U.S.-based restaurant to open a franchise in Mongolia. The Ulaanbaatar location is owned by local group Modern Nomads, a seasoned restaurant group who also owns several other dining concepts across the country.
“The Mongolian culture is where the stir-fry concept originated,” says M. Esunmunkh, president and CEO, Nomads Chain of Restaurants. “We look forward to welcoming the Ulaanbaatar community through our new downtown doors and hosting guests for many more years to come.”
The Ulaanbaatar restaurant represents the strong company culture of bd’s Mongolian Grill. By having a franchise partner in the origin country, the brand benefits from lessons in hospitality, friendliness, and community-focus. These traits have been incorporated across the bd’s Mongolian Grill system as a result of the partnership.
“Our partnership with Modern Nomads has proven itself invaluable to our company,” says Joe Phraner, president and COO of bd’s Mongolian Grill. “The bd’s company culture has been shaped as a direct result of our relationship with the Mongolian location and culture.”
The brand is also targeting the United Arab Emirates and Saudi Arabia for further expansion and is seeking qualified franchisees to help develop the restaurants.