To get to the top of the mountain, it takes hard work and determination – and that’s just what Twin Peaks Restaurant did in 2023. With its 100th location opening, a lengthy list of award recognitions, new lodges opening across the country, new menu launches and successful fundraising for its national charity partner, Tunnel to Towers, it was another strong year for the brand.
“We’re so proud of our extensive growth over the past couple of years,” says CEO Joe Hummel. “Twin Peaks continues to make its mark across the United States and Mexico, which can be attributed to our dedicated team who day in and day out are committed to showing our guests what makes our brand so special.”
In 2023, Twin Peaks opened 14 new lodges, surpassing a monumental milestone when the brand opened its 100th lodge in Greenwood, Ind., in May. The brand enters 2024 with 109 locations across the United States and Mexico.
The Twin Peaks footprint continues to grow thanks to the signing of six domestic franchise area development agreements, adding a total of 29 new lodges to the brand’s pipeline. The latest deals include: JEB LLC’s four lodge deal in the Cleveland area, 3B Lodge LLC’s four lodge deal in Omaha, Neb., Des Moines, Iowa and Tulsa, Okla., Summit Twins’ five locations in Louisiana, Falcon Group’s latest location in Boardman, Ohio, Tom Graziano’s five locations in northern New Jersey and Joe Nolan’s 10 lodges in Philadelphia.
As recognized by the industry, Twin Peaks continues to elevate the sports bar’s innovative menu. Along with debuting a new bar menu earlier in the year – which featured a brand-new martini category, new tequila and smokey mezcals, new hand-crafted cocktails and mixed shots – the brand introduced a proprietary wing sauce, which is estimated at around 250,000 Scoville units, making it Twin Peaks’ hottest sauce ever.
Twin Peaks proudly celebrated its continued support of the Tunnel to Towers Foundation with its annual golf tournament, The Twin Peaks Heroes Open in 2023. In addition to the golf tournament, during the professional football season, Twin Peaks donated $10 to the Tunnel to Towers Foundation for every touchdown scored in the regular season, totaling $13,000. Additionally, throughout March’s renowned college basketball action, Twin Peaks also raised an additional $10,000 for Tunnel to Towers. In total, in 2023, Twin Peaks raised more than $135,000 to benefit America’s heroes by providing mortgage-free homes to fallen first responder families with young children and by building specially adapted smart homes for catastrophically injured veterans and first responders.
Looking ahead, Twin Peaks is focused on opening its next 100 restaurants with a projected 20 to 25 locations set to open in 2024. In addition to continued unit growth in the U.S. and Mexico, new marketing specials and promotions, and innovations for both the menu and total fan experience, it’s clear that the ultimate sports lodge will continue to put fans first as it expands globally.