TouchBistro announced the launch of TouchBistro Marketing, a comprehensive marketing and customer relationship management (CRM) platform that connects restaurants with their guests and drives repeat visits by helping operators automate custom marketing campaigns and promotions. TouchBistro Marketing seamlessly integrates with the TouchBistro restaurant management platform which includes POS, payments, loyalty, online ordering, reservations and much more.
TouchBistro Marketing lets restaurateurs put their marketing on autopilot. Restaurant operators can segment diner data using the built-in CRM platform, automate marketing campaigns with custom promotions that can be redeemed in-venue or via online ordering, collect diner feedback, and create their own custom-branded web app. Using TouchBistro Marketing, restaurants can deepen relationships with customers by putting the right message in front of the right customer at the right time, while increasing repeat visits and revenue.
“Using TouchBistro Marketing, we send out a standard reward to all our customers for their birthday month and it’s automatically generated. We send them five free deliveries during the month. There is also a time limit on the offer, which has resulted in more frequent orders,” says Marco Ramirez, owner of Esmeralda’s 2.0 The Best Mexican Restaurant In Eureka. The restaurant has been an early user and tester of TouchBistro Marketing ahead of its official launch. “I also look at their purchase history to see what they’ve ordered most often and send a customized promotion that pertains only to them.”
Promotions can be easily tailored within TouchBistro Marketing to increase customer engagement. Welcome emails for new guests, promotions that drive traffic during certain days and times, campaigns to boost sales of specific items, and updates about optional add-ons to increase check size are among the many examples of marketing campaigns that can be automated.
“As TouchBistro Marketing and Loyalty are automatically integrated, it is easy to send the right custom promotion to our customers at the right time,” explains Ramirez. “As a result of our campaigns, customers have increased their average ticket size as much as 30 percent. Some customers have even doubled their frequency of visits.”
Using TouchBistro Marketing, a restaurant operator can:
Increase profit margins: Expand the base of regular repeat diners, which are the bread and butter source of income for restaurants.
Improve customer retention: With scalable tools, it doesn’t require a major investment of time or money to create marketing campaigns that keep guests engaged.
Increase brand awareness: Keep the restaurant top of mind when customers are faced with an overwhelming number of options.
Enhance operational efficiencies: Automate marketing campaigns and eliminate the time-consuming and frustrating administrative process of manually setting marketing promotions that are difficult to monitor and evaluate.
Improve marketing program performance: It can be tough for restaurants to know what marketing resonates with their audience and to make data-driven decisions without detailed reporting. TouchBistro Marketing generates reports that show which marketing activities are getting results.
“With the addition of TouchBistro Marketing, TouchBistro’s comprehensive and integrated restaurant management platform offers all the tools restaurant operators need to ensure their business thrives. The automated marketing tools help restaurateurs improve customer engagement by driving repeat visits and turning first-time visitors into loyal customers,” says Samir Zabaneh, CEO of TouchBistro. “It’s incredibly rewarding to know that restaurateurs are improving the efficiency of their front-of-house and back-of-house operations while increasing revenue and profit margins by using TouchBistro.”