Romacorp, Inc., the parent company of Tony Roma’s, announced the opening of its newest restaurant, located in West Palm Beach, Florida. The restaurant is the first new Tony Roma’s restaurant opened in the USA since 2014, and the first new USA restaurant opened since Tony Roma’s brand transformation and the launch of Tony Roma’s Orlando, Florida. global prototype in October 2016. The new Tony Roma’s restaurant, owned and operated by GEM Hospitality, LLC, incorporates key elements of the global prototype, including Tony Roma’s innovative new menu.
“As we begin 2018, we are thrilled to open our first new Tony Roma’s USA location since 2014 in West Palm Beach with Brian Vermeulen and his team at GEM Hospitality,” says Bradley Scher, president and Chief Executive Officer of Romacorp, Inc. “We expect 2018 to be a banner year for the Tony Roma’s brand as we ramp up new restaurant growth in the USA and internationally, strengthening the foundation forged through our recent brand transformation work. The West Palm Beach restaurant is the first of many new Tony Roma’s restaurants planned for 2018 that will leverage our global prototype work, and we are confident that Brian and his team will be great ambassadors for the transformed Tony Roma’s.”
Tony Roma’s brand transformation builds on the brand’s more than 45-year heritage and transforms the restaurant environment, service approach, and food and beverage offerings to meet the demands of today’s consumer. This includes an innovative new menu highlighted by a renewed focus on rib innovation, a “Bones & Bites” small plates section where guests can customize their dining experience and create their own flavor adventure, and an enhanced beverage platform with modern cocktails and a broad selection of domestic, international and local craft beers.
“After experiencing the new global prototype in Orlando and trying the innovative new menu, we couldn’t wait to get started on our own Tony Roma’s restaurant,” says Brian Vermeulen, owner and Managing Member of GEM Hospitality, LLC. “We are truly excited to bring the signature tastes of Tony Roma’s to West Palm Beach and look forward to treating our guests at the Hilton Palm Beach Airport hotel and the local community to the one-of-a-kind Tony Roma’s experience that first began in South Florida over 45 years ago.”
Located near the Palm Beach International Airport (PBI) and minutes away from Palm Beach’s scenic beachfront and famous Worth Avenue, the restaurant is located inside the Hilton Palm Beach Airport hotel and boasts more than 3,000 square feet and more than 176 seats for guests to enjoy Tony Roma’s world-famous food with family and friends. Guests can enjoy a full-liquor bar with a selection of draft and bottle international, domestic and local craft beers, six TV’s for watching the game, and outdoor seating providing the perfect atmosphere to celebrate any occasion.
This is the latest in a string of transformational announcements for Tony Roma’s, including new licensing deals in the United States, Europe, Mexico, Australia and New Zealand, renewed USA restaurant growth with new development and franchise agreements in Tennessee, Colorado, and Idaho, and accelerated international restaurant growth with new development agreements in Spain, Nicaragua and Bolivia. With restaurants in more than 30 countries on five continents around the world, Tony Roma’s is the world’s largest casual dining chain specializing in ribs.