Tom’s Watch Bar at L.A. Live, the latest evolution of the sports-watching experience, is now open in the heart of Downtown Los Angeles. The restaurant and bar, which challenges the traditional sports bar model, allows guests and fans to take charge of their viewing experience. With a cutting edge 360-degree experience, real-time watch calendar, the perfect game menu, and more, Tom’s Watch Bar is the ultimate can’t-miss sports destination.
“We are thrilled to launch Tom’s Watch Bar and we look forward to sharing the all-new next generation “sports watch” experience with our guests,” says Shannon McNiel, president and chief operating officer of Tom’s. “We wanted to create a restaurant and bar environment that’s both fun and high energy, but also addresses the customer’s increasing demand for interactive and engaging experiences – perfect for sports fans and non-sports fans alike. From social dining to sports viewing, Tom’s Watch Bar is the perfect place to watch a game and pre-game with its close proximity to the Staples Center, allowing for a premiere viewing experience.”
Better than a front-row seat at the game, the two-story, 20,000 square-foot restaurant and bar transports fans to a new dimension with wall-to-wall entertainment – perfect for all sports fans. Allowing for a multi-sensory experience, Tom’s Watch Bar seats up to 400 guests and is anchored by 360 degrees of screens showcasing sports and interactive entertainment, including its all-new “Megatron” screen and there truly isn’t a bad seat in the house.
“What is a Watch Bar you might ask? Tom’s Watch Bar allows guests to create and celebrate fandom,” adds Tom Ryan, co-founder of Tom’s. “The all-new space was carefully designed with the viewer in mind and features screens across all spaces to enable the optimum viewing experience. You haven’t seen a game until you’ve seen it here and we are excited to offer our fans a cultivated experience that they will remember.”
Boasting an all-new “eatertainment” vibe, guests are invited to explore the next generation sports-watching experience, that includes:
Cutting Edge 360-Degree Viewing Experience: Complete with over 155 high-definition TVs and an aptly named “Megatron” screen that comes in at a massive 13-feet high and 23-feet (spanning nearly two-stories wide), guests can enjoy a front-row seat experience during their favorite game, without having to ever leave the heart of Downtown Los Angeles.
Sound for Every Game: Get in the game and enjoy the sound for every matchup. With customized zones across the space, Tom’s Watch Bar creates the ultimate sound hub for each game. In addition, guests can get sound for any game right at their table through their mobile devices.
Participatory Technology: Guests can cheer on their favorite team with the restaurant and bar’s interactive, stadium-like fan experience. Enjoy custom activations such as its Beer-O-Meter, which leverages stadium technology to create engaging experiences to get fans cheering.
Real-time Watch Calendar: Enjoy easy access to its all-new website featuring a real-time watch calendar and check out “What’s on at Tom’s Watch Bar,” where guests can see scheduled games up to 14 days in advance, including sporting events from MLB, NHL, NBA, MLS, and FIFA, to name a few. Now guests never have to wonder if their game will be on again.
Perfect Game Menu: The menu of favorites are sure to satisfy, even during a tense moment in the game. Experience new signature dishes such as Deep Dish Nachos, Butter-Poached Lobster and Shrimp Tacos, Impossible Burger and Tom’s Famous Prime Rib Dip. Plus, guests can enjoy Tom’s iconic two-handed 40-ounce beer steins, and it’s second-level interactive U-Pour Floor that features approximately 50 tap beers, cocktails, and wine.
Speedy Service: Experience thoughtful service and table-side payment, allowing the guest the freedom to pay, tip and complete the payment process directly from their table, and get in and out to get to the game on time.
Private and Holiday Events: Relish in a fully customized experience for any private event or holiday party. With endless possibilities, enjoy flexible spaces for team bonding or full restaurant buy-outs. The restaurant and bar offers customizable space for a small gathering of up to 1,000 guests, A/V capabilities, enhancements such as arcade games, photo booths, casino games and more. In addition, with the U-Pour floor, guests can pour their own beers and discover a new favorite, for the ultimate memorable experience.
Tom’s Watch Bar at L.A. Live is open daily from 11 a.m. to midnight and is located just steps from the Staples Center.