Heard Holdings, a premier software and payments company with the most vertically integrated technology solution for restaurant and golf hospitality, today announced $10 million in preferred equity funding, increasing its valuation to $100 million. The round was led by Diameter Capital Partners, a New York-based alternative asset manager.

Heard, a Jupiter, Florida-based Point-of-Sale (POS) Company, was co-founded by former Wall Street veteran and hospitality entrepreneur Greg Bartoli, tech entrepreneur Chris Langbein, and co-owned by golf legend and successful business entrepreneur Tiger Woods. 

“Heard offers a vertically integrated product suite that has the potential to be best in class in the hospitality space,” says Scott Goodwin, Managing Partner and Co-Founder of Diameter Capital.  “We are excited to partner with Heard as they begin to drive hospitality innovation.”

“Having Diameter Capital lead our round is an endorsement of our vertically integrated, best-in-class technology for the hospitality industry and will support our continued growth and momentum,” adds Greg Bartoli, Founder of PopStroke.  “This capital will be used to accelerate product development and expand our presence in the market.  Heard has been successfully driving the technology experience at PopStroke Entertainment, one of the fastest-growing entertainment brands in the U.S., and we look forward to others experiencing the technology and unrivaled benefits we offer.”

“TGR Ventures is excited to partner with Diameter as we look to introduce Heard to the restaurant industry and the golf hospitality business, which has relied on antiquated systems for far too long,” says Tiger Woods, CEO and Founder of TGR Ventures.

“Since we opened The Woods Jupiter restaurant in 2015, we have been in constant search of a fully integrated point-of-sale solution,” adds Chris Hubman, CFO of TGR Ventures. “We have relied on many different point-of-sale companies before seeing the impact of Heard and the Heard mobile app at PopStroke locations.  The benefits have been immeasurable, resulting in increased sales and efficiency while driving an enhanced guest and employee experience.”

Heard develops technology that vertically integrates the core needs of the hospitality sector while eliminating the need for any third-party solution.  The hospitality space, specifically restaurant hospitality, has relied on the limited resources that exist from the dominant point-of-sale software companies.  Heard provides a one-stop solution with the ease of one fully integrated platform saving the end-user countless dollars in unnecessary fees to numerous third-party vendors.

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