Beginning this week, Fridays is bringing a timely refresh to its longstanding bar popularity with the launch of America’s longest ever happy hour and the Fridays Five menu at participating restaurants. Gone is the evening-only happy hour. Day or night, Fridays bar guests can choose from a variety of $5 beer, wine, and clean-label premium cocktails, including the new Shimmering Diva cocktail made with shimmer dust—and a variety of $5 bar bites including wings, sliders, and warm pretzels.


New Cocktails

  • Shimmering Diva
  • Frozen Blue Hawaiian
  • Fridays Long Island Tea
  • Fridays ‘Rita


  • 23oz Light Drafts
  • 16oz Leinenkugel Summer Shandy
  • 16oz Local Draft 


  • 6oz Cupcake Rosé
  • 6oz Canyon Road Cabernet Sauvignon


  • Boneless Wings (2 flavors)
  • Cheeseburger Sliders
  • Giant Onion Rings
  • Warm Pretzels
  • Chicken Quesadillas

The launch of Fridays Five Menu is part of Fridays ongoing evolution strategy enhancing its menu as a whole, introducing in June new freshly-crafted pasta dishes and shareable appetizers, plus a completely redesigned menu which still includes the Fridays favorites America has come to love.

“Bars and restaurants can make Happy Hour confusing with inconsistent specials, and we don’t think it should be one or two hours only. As the inventors of Happy Hour, we wanted to make Happy Hour just that—fun, simple, and on your terms,” says Stephanie Perdue, Fridays chief marketing officer. “We have created a bar menu with great bar pairings, and as seasons change, so will we, so guests can count on Happy Hour anytime.”

In addition to the new Fridays Five menu, guests can enjoy new summer cocktails—the Sangria ‘Rita and Barbados Tropical Punch Shareables, as well the Flaming Frozen Lava Flow and the Flaming Mai Tai. These drinks are literally on fire.

Participation may vary, so guests are encouraged to check their local Fridays for availability.

Items will change with the seasons, Fridays says.

In addition to the new Fridays Five menu, guests can enjoy new summer cocktails.

Bar Management, Casual Dining, Chain Restaurants, Industry News, Menu Innovations, T.G.I. Friday's