TGI Fridays is partnering with Beyond Meat to build on its offerings and introduce new menu items featuring Beyond Beef. Known for its drinks, ribs and iconic potato skins, TGI Fridays is also leading the way for plant-based meat options, using Beyond Beef to create a proprietary chili recipe exclusive to its restaurant.

Fridays was one of the first casual dining restaurants to offer the Beyond Burger and is once again expanding the menu to introduce new dishes. Developed by TGI Fridays corporate chef, Beyond Chili is a warm, flavor-packed chili featuring Beyond Meat’s plant-based ground meat, Beyond Beef. The plant-based meat options at Fridays don’t end there—in addition to Beyond Chili, guests can now order Beyond Chili Loaded Potato Skins, Beyond Chili Ballpark Nachos, and a Beyond Chili Cheeseburger—as well as the Beyond Meat Cheeseburger that’s been a favorite on the menu since 2018.

Fridays sees the plant-based trend growing and believes the taste, health benefits and versatility of plant-based meat signifies its exponential potential. The brand has found the following data:

  • The presence of “‘plant-based” on U.S. menus has increased by more than 3,000 percent over the past four years. Furthermore, Datassential expects it to jump another 70 percent over the next four years.
  • More than eight in 10 U.S. consumers are “aware” of “plant-based” and more than half (54 percent) of consumers have tried it.
  • 74 percent of consumers are trying to eat less meat since the onset of COVID-19, and 61 percent of consumers are open to restaurants featuring more plant-based products.
  • Plant-based protein is more than a trend, it’s here to stay. 83 percent of consumers believe that diets higher in plant-based protein are a “fundamental change that will last for a long time or forever.”  
  • About 64 percent of all Americans “like” or “love” potato skins with 28 percent saying “love.”

“We’re about making everyone feel welcome here and that means having more than one or two plant-based meat options on our menu for people, whether they’re plant-based eaters or meat eaters,” says Sara Bittorf, TGI Fridays Chief Experience Officer. “Plus, Beyond Beef tastes amazing, so this is something you’re definitely going to want to try. With five menu items featuring Beyond Meat, there’s something for everyone.”

Beyond Beef is made from simple plant-based ingredients without GMOs or synthetic colors and flavors, and is designed to replicate the taste and texture of ground beef while being better for people and the planet.

Although demand is increasing, some restaurants might only provide one or two plant-based alternatives for its guests. As TGI Fridays continues to innovate for its guests, the international restaurant chain expects other restaurants to follow. Even its Loaded Potato Skin, who is running for President, approves. “I love it. Potatoes loaded up with Beyond Chili? I’m in,” he says.

Casual Dining, Chain Restaurants, Industry News, Menu Innovations, T.G.I. Friday's