Taffer’s Tavern, the full-service tavern concept founded by hospitality leader and star of Paramount Network’s Bar Rescue, Jon Taffer, recently celebrated the one-year anniversary of its inaugural location in Alpharetta, Georgia. Looking ahead, Taffer’s Tavern plans to rapidly expand from two to seven locations in 2022.

“The first location in Alpharetta will always be special. Having overcome the unprecedented issues caused by the pandemic, our franchisees far surpassed our goals in their first year in business. Our use of the latest restaurant technologies paired with an efficient layout and strategic design are what enabled them to succeed,” says Taffer. “When we built the first Taffer’s Tavern, we wanted to create something that was approachable and timeless. The familiar faces we see each and every week are proof of our success. We are excited to fast-track our expansion across the country in 2022 to bring the same experience to guests nationwide.” 

Taffer’s Tavern started the new year being named one of FSR magazine’s 50 NextGen Casual Brands to Watch. In the coming months, the concept will celebrate two grand openings with a new location coming to the Boston area in the Arsenal Yards neighborhood and another opening in Washington, D.C., in Penn Quarter.  

In 2021, Taffer’s Tavern opened its second location as a concessionaire in FedEx Field, home to the Washington Commanders. The brand also secured three new multi-unit franchise deals in key markets across the country, including a deal to bring 10 locations to Savannah, Georgia, and Northern and Central Florida, with an initial focus on the Orlando metro area, Gainesville, Jacksonville, and Panhandle regions.

The Alpharetta anniversary event closed out the year in celebratory fashion, inviting Taffer’s Tavern regulars, local influencers and other community members to enjoy passed starters and bubbles from the tavern’s menu, and a special cake cutting ceremony. Taffer was onsite to greet fans and sign merchandise, and special guests included City of Alpharetta Mayor Jim Gilvin and Bar Rescue Mixologist Phil Wills. 

“The Alpharetta location has had a great first year in business, it is an excellent addition to the heart of the city’s lively downtown area,” says Seth Chandlee, CEO of Chandlee Construction and one of the Alpharetta franchisees. “In the first year alone, our beverage mix well-surpassed the casual dining industry average, resulting in more capital to open our next location. I look forward to seeing how the Taffer’s Tavern franchise continues to develop and forge ahead of the industry curve.”

Building off this momentum, Taffer partnered with Cuisine Solutions, a leader in sous-vide foods, to launch the new “Enjoy at Home with Taffer’s Tavern” product line that brought the Taffer’s Tavern Signature Beef Shank to Costco stores nationwide during the holiday season. The bone-in beef shank is a premium heat-and-serve entree ideal for a large family or small dinner party. Additional products in the line will be available soon.  

Founded in 2020 by Taffer, the “tavern with a soul” is building a technology ecosystem on the cutting edge of the industry. Its pre-pandemic restaurant concept implements the highest safety standards for both guests and staff led by the latest advancements in food prep/service technology.

To facilitate growth for the emerging brand, Taffer has partnered with Fransmart. The tavern is rapidly expanding its footprint across the United States and looking for franchisees to bring the innovative concept to new areas.  

Industry News, NextGen Casual