Taffer’s Tavern, the innovative, full-service restaurant franchise founded by leading hospitality expert and star of Paramount Network’s “Bar Rescue,” Jon Taffer, is announcing a brand-new rewards program that includes a mobile app allowing guests to easily track and redeem rewards. Introducing Taffer’s Tavern Rewards, a new digital-forward rewards program that furthers Taffer’s Tavern’s commitment to being an innovator in the full-service restaurant industry. With such innovations as an all-electric, hoodless kitchen that utilizes sous-vide technology, a recently unveiled smaller footprint model, and this new loyalty program, Taffer’s Tavern continues to evolve as a company built to withstand the future.

Aimed to reward new and returning Taffer’s Tavern guests, customers can now earn points for every dollar spent at any Taffer’s Tavern location to redeem for exclusive benefits. New users will receive 100 points upon registration and, as a limited-time sign-up offer, a free soda with each visit until Thursday, February 29, 2024. To celebrate birthdays, guests will receive a free handheld item valid for two weeks. The ongoing rewards program will offer 5 points per $1 spent, a $5 reward redeemable for 400 points, a $10 reward redeemable for 700 points, and a $20 reward redeemable for 1,300 points. There will also be bonus rewards for every fifth visit with complimentary milk & cookies or dessert.

With three full-service locations now open and more in development, Taffer’s Tavern wanted to create the opportunity for customers to be rewarded with an industry-leading loyalty program that competes with those available at larger chains or franchise restaurants.

“Guest frequency is paramount to any restaurant’s success,” Taffer says. “At Taffer’s Tavern, we have this amazing drive to get our guests back again and again. In fact, the backbone of many of our training and promotional programs is ‘Get Them Back.’ That’s why I’m proud to introduce this new loyalty program. Through Taffer’s Tavern Rewards, we hope to create a stronger relationship with our customers via customized offers, unique perks, tasty rewards, and a few surprises & delights along the way.”

“We wanted to make sure that there was a thoughtful, analytical approach to developing Taffer’s Tavern Rewards that ensures our guests are seeing the value and stayed engaged,” adds Alan Walker, Vice President of Marketing for Taffer’s Tavern. ”For example, reward tiers were programmed so that a reward was always within reach. Based on average checks, our lowest reward is achievable within every 2.5 visits. Guests can opt to bank points for a higher reward value too. We also opted to elevate the birthday reward to break through the noise of other restaurant loyalty programs – from a complimentary dessert to an entrée. These are just a few of the benefits we’re excited to be offering our loyal patrons. Through these efforts, we’re sure that Taffer’s Tavern Rewards will drive visits and revenue to our franchisees.”

Taffer’s Tavern Rewards is now available at all full-service Taffer’s Tavern locations, which include Alpharetta, Georgia, Washington, D.C., and Watertown, Massachusetts. Customers can download the app on the Apple App Store or Google Play store, and start earning points immediately.”

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