Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced that Taco Mac is the winner of its 2017 Paytronix Loyaltees Award for Loyalty Innovation. Taking its loyalty program mobile, while adding new features and benefits for its members, Taco Mac immediately boosted guest registration 400 percent—with loyalty guests spending 15 percent more than non-members.

An Atlanta institution since 1979, Taco Mac features the Southeast’s Original Buffalo wings and more than 100 beers on draft with 30 locations across Georgia, Tennessee and North Carolina. Named one of the five best sports bars in America by ESPN, Taco Mac offers loyal guests both a premium sports viewing environment as well as the Brewniversity—a beer loyalty program dedicated to the exploration and enjoyment of delicious, unique, and rare craft beers.

Taco Mac was recognized by Paytronix for revitalizing a 25-year-old program.  Brewniversity members can now enroll, identify themselves, and view their history of beer selections alongside real-time updates to their loyalty status, all within the new app. Marketing gained the power to motivate guests with targeted, one-to-one promotions using in-app messages and real-time push messages.

“As we added a mobile app to our program, we quickly attracted a broader audience to the already successful program,” says Chris Ray, vice president of information technology at Taco Mac Restaurant Group. “Guests are visiting and spending more, and the Paytronix platform offers so much that wasn’t possible with our former loyalty provider. We’re running new promotions and contests, using the dashboards to view results and make modifications in real-time.”

“We saw such dramatic impact from Taco Mac bolstering its loyalty program. Congratulations to Taco Mac for creating an uber-engaged audience through its Brewniversity program,” says Michelle Tempesta, head of product for Paytronix Systems, Inc. “The updated program, built on a solid, reliable infrastructure, will enable Taco Mac to engage more members and leverage its program data to motivate incremental visits and spending.

Industry News, Technology