Sugar Factory American Brasserie is bringing its high-energy atmosphere to Dover, Delaware. Opening January 28, the family-friendly, celebration destination will be located at Dover Downs Hotel & Casino. Known for its over-the-top sweets and treats, the world-famous restaurant promises a memorable experience for kids, adults and everyone in between.

“With more than a decade serving up decadent sweets and treats around the world, we are so excited to bring our sweet oasis to Dover, Delaware,” says owner Charissa Davidovici. “Dover Downs Hotel & Casino is the perfect place for our fun, high energy brand.” 

Located on the east end of the hotel property, Sugar Factory is the perfect destination for families, celebrations, bachelorettes, birthday parties, or simply a fun day out. The 7,000 square foot restaurant will feature a 250 seat, elaborately decorated dining room where guests can pose for instagrammable photos in front of several colorful flower walls and neon signs. The connecting 1,060 square foot retail store will feature Sugar Factory’s signature floor-to-ceiling candy wall with more than 500 types of sweet treats to choose from.

“This is going to be an action-packed spot, located just off our main gaming floor and right in the heart of all the casino action,” says Tony Rohrer, Dover Downs’ Vice President and General Manager. “There is something for everyone at Sugar Factory and I am confident that our guests are going to be thrilled with this new addition to our amenities here in Dover. There is surely nothing like it in the market.”

Offering breakfast, brunch, lunch and dinner, Sugar Factory’s menu features colorful, social media-friendly dishes, burgers, pizzas, pastas, and salads, as well as its signature 64 oz. goblets and larger-than-life Insane Milkshakes. Popular menu items include the Rainbow Sliders – classic sliders served on colorful rainbow buns with American cheese, pickles, crispy onions and Sugar Factory’s signature sauce; and the Fettuccine Alfredo made with fresh garlic, butter, cream, and parmesan cheese. For dessert, guests can dine on Sugar Factory’s Insane Milkshakes which are lavishly decorated and served in a chocolate dipped mug. Favorites include the Tye Dye Milkshake, Cookie Monster Make A Wish Milkshake and Bacon Cheeseburger Milkshake. Sugar Factory’s most legendary dessert is the sensational King Kong Sundae, which serves up to 12 people and features 24 scoops of ice cream covered with sprinkles, gummy bears, caramel, hot fudge and giant whirly pops.

The restaurant’s Carousel Bar area will be lit with decorative carousel themed lights bulbs and feature 42 seats. It will offer full menu service complete with Sugar Factory’s signature 64 oz. alcohol-infused and celebrity approved smoking candy goblets, like the popular Electric Purple Jawbreaker made with The Chainsmokers’ JAJA blanco tequila, and garnished with blue raspberry gummy bears and psychedelic jawbreakers; The Watermelon Mojito featuring Pitbull’s Voli 305 vodka and sour watermelon gummies; Nick Jonas and John Varvatos’ Strawberry Cadillac Reposado Margarita made with Villa One Tequila; Bruno Mars’ Mai Tai and Classic Watermelon Pina Colada made with Selvarey white rum; the Diamond Rosé Goblet, inspired by the timeless Lisa Vanderpump and made with Vanderpump Rosé; and The Drake, crafted with his Virginia Black Whiskey.

Industry News, NextGen Casual