SPB Hospitality recently announced the promotion of Kristen Hohl to Vice President of Marketing. Hohl previously served as Senior Director of Marketing for the organization. She is a career restaurant professional with extensive experience in marketing and operations.
“Kristen has been vital in our growth over the past five years, and we are proud to have her take on this new leadership role to further expand the presence and relevance of our brands,” says Josh Kern, CEO of SPB Hospitality. “She consistently demonstrates exceptional leadership, strategic thinking, and a deep understanding of our industry. Her dedication and expertise make her the ideal candidate to lead our marketing efforts as we move forward.”
Kristen Hohl joined Logan’s Roadhouse in 2018 as Marketing Manager and in 2020 continued with SPB Hospitality as Marketing Director. She was promoted to Senior Director of Marketing in 2022 before taking on her current role as Vice President of Marketing. In this capacity, she will oversee all aspects of marketing strategies and initiatives to ensure marketing efforts align with the company’s long-term objectives and provide support to franchise partners. Hohl will be responsible for the marketing and brand development of the diverse portfolio of SPB Hospitality including J. Alexander’s Stoney River Steakhouse, Logan’s Roadhouse, Krystal Restaurants, Old Chicago Pizza & Taproom, Rock Bottom Restaurant & Brewery, Gordon Biersch Brewery Restaurant, ChopHouse & Brewery, Big River Grille & Brewing Works, AIA Ale Works Restaurant & Taproom, Ragtime Tavern Seafood & Grill, and Seven Bridges Grille & Brewery.
A graduate of Ohio State University, Hohl has dedicated her career to restaurants. Having previously served as Marketing Manager for O’Charley’s Restaurant & Bar, and Local Store Marketing for Claim Jumper Restaurants, Kristen has gained a reputation for bridging the gap between operations and marketing.
Hohl launched her career in restaurant operations in 2002 when she joined Thomas and King (Applebee’s) as a Corporate Trainer. It was here that she gained an understanding of every role in the restaurant and how to develop strong teams for the organization. She also served as Kitchen Manager for Thomas and King, where she continued to train staff while also successfully managing budgets and food costs.
“I am incredibly honored to step into this new role with SPB Hospitality,” says Kristen Hohl, Vice President of Marketing for SPB Hospitality. “These are very exciting times for our exceptional brands and our team is poised to enter this new era of marketing and support the growth of our restaurants.”