San Francisco-based SooFoo made quite an impression at the 2013 Western Foodservice & Hospitality Expo in Los Angeles. The packaged blend of organic and non-GMO rice, grains, and lentils was named the People’s Choice winner during the Expo’s inaugural Food Trends Experience tasting adventure.

Competing amongst more than 50 other exhibitors, SooFoo was voted as the top food trend by thousands of restaurant and foodservice professionals in attendance. Each voter had the opportunity to see and taste the culinary innovations that are pushing the current trends in the foodservice market.

For SooFoo, the People’s Choice award is quite an accomplishment. It represents an acknowledgement by industry professionals that the brand has earned its place on today’s healthy, fresh, and creative foodservice menus. It also highlights SooFoo’s ability to delight customers with superior taste and quality while also driving retailer profits.

“We are honored to have been named the People’s Choice winner during the Food Trends Experience,” says Kyle Mundy, president of SooFoo. “The award validates all of the hard work that goes into maintaining high product standards and delivering a healthy, delicious, and convenient solution for the foodservice industry. It really shows that we’re leading the way in the farm-to-fork trend, and that’s something we are very proud of.”

While SooFoo is generally offered directly to consumers on grocery shelves in 6 ounce and 16-ounce packages, it is also available to industry accounts in 25-pound bulk bags. Many foodservice providers and specialty retailers are adding SooFoo to their prepared foods sections due to its superior nutritional benefits and versatility. Healthy and delicious recipe applications are virtually limitless and easily scalable, making SooFoo a crowd-pleasing, profitable choice for retailers.

Created out of a love for the organic and natural food movement, SooFoo provides a wholesome, convenient, and affordable meal option. The brand’s delicious blends of USDA Organic certified and Non-GMO Project verified grains and lentils include nothing but high-quality, whole foods and natural seasonings. SooFoo is available in four varieties – Original (unseasoned), Hint of Curry, Garlic and Herb, and Moroccan Medley.  All SooFoo products are grown and packaged exclusively in the USA, and are vegan and kosher-certified.


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