Sonny’s BBQ, a celebrated restaurant that serves barbecue slathered in Southern hospitality, is offering up a sweet deduction to ease the pockets of tax filers. All day on Monday, April 15, fans can visit any Sonny’s BBQ location for the Irresistible Ribs Special: Half-priced Sweet and Smokey or House Dry-Rubbed St. Louis Rib dinners, which include two Sidekicks and bread.

In celebration of National ASMR Day on April 9, barbecue lovers can also indulge in Sonny’s BBQ first-ever ASMR video. This video will feature the sights and sounds of St. Louis ribs being prepped for a hot smoker with the intended effect of providing viewers with relaxing tingles as IRS Day nears. ASMR, which stands for autonomous sensory meridian response, describes a feeling of euphoric tingling and relaxation that can come over someone when he or she watches certain videos or hears certain sounds.

“IRS Day can be extremely ‘taxing’ on the body, so Sonny’s BBQ is thrilled to serve our Irresistible Rib Special for the sixth year in a row,” says Montana Coleman, PR Manager at Sonny’s BBQ. “The idea to release a video on National ASMR Day surfaced when we realized that the relaxation ASMR offers pairs perfectly with the comfort that BBQ provides.”

Industry News, Menu Innovations, Sonny's Real Pit Bar-B-Que