Snooze, an A.M. Eatery, a growing restaurant with 52 locations in nine states specializing in “breakfast, but different,” is launching its first guest loyalty program, MySnooze Bennyfits. Guests can sign up for the loyalty program via the Snooze A.M. Eatery mobile app, created by Punchh and available on both iOS and Android, or via the snooze website.

“We’re so excited to roll out the MySnooze Bennyfits Loyalty program to reward our guests, often referred to as our “ravers,” for their brand loyalty with awesome perks,” says Andrew Jaffe, Snooze’s chief marketing officer. “Our loyalty program is so much more than just discounts and free pancakes, although it has those, too. It offers guests the chance to enjoy exclusive, unique Snoozy experiences while seamlessly integrating with our Snooze app, digital wait list and pay-at-the-table technology.”

To enroll in MySnooze Bennyfits, guests can sign up for the program via the Snooze App or website. They’ll earn jacks, which are the MySnooze Bennyfits “currency” or points, when they make qualified purchases in-restaurant or order delivery and takeout directly through the Snooze App or website. From Monday through Thursday, every dollar spent results in 150 jacks, and from Friday through Sunday, every dollar spent results in 100 jacks. As they earn jacks, they will move up from the bronze tier (0-7,999 jacks) to the silver (8,000-34,999 jacks) and gold (35,000-plus jacks) tiers, unlocking special rewards and benefits at each level.

Rewards include free food and drink (including pancake flights and barista beverages), priority wait list seating on weekends and weekdays, special cocktail parties and sweet Snooze swag, including cool t-shirts, hats, drinkware, and coffee bags. The exclusive cocktail party reward features unique beverages that can’t be enjoyed at regular visits. Other guest perks include a free birthday month pancake, a freebie on the one-year anniversary of signing up for benefits program and additional “surprise and delight” rewards. Guests will also get personalized “refer-a-friend codes” worth 5,000 jacks for every friend who signs up, plus they will automatically get jacks after hitting certain wait-time thresholds when visiting Snooze.

The MySnooze Bennyfits program integrates with Snooze’s other technology stack, including the Snooze app and the OneDine system, which gives guests the option to pay at the table via QR code. When guests pay with the OneDine system either via QR code or tablet, the jacks are seamlessly added to their loyalty accounts.

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