iPic Entertainment, a premier luxury restaurant-and-theater brand, announced the promotion of Sherry Yard to the role of Chief Operating Officer (COO) for iPic Entertainment. Yard joined iPic Entertainment as SVP of Culinary Brand Development in February 2014 after consulting with the brand for a year and was appointed COO of Tuck Hospitality Group, iPic Entertainment’s restaurant division October 2016.

As COO of iPic, Yard will ensure an elevated guest experience within all iPic® theater and Tuck Hospitality owned restaurant operations nationwide. Yard’s new role will support iPic’s brand culture in addition to designing and shaping new iPic® locations along with iPic-owned Tuck Hospitality Group destination bar/restaurants.

“Sherry Yard brings three decades of prized hospitality operations experience to our executive team. She has served as an invaluable member of the iPic corporate team for nearly five years, conceptualizing and championing our iPic and Tuck Hospitality group restaurant portfolio into award-winning destinations. As we continue to grow operations exponentially nationally, her COO appointment will be essential in ensuring superior quality and consistency across existing and future iPic sites,” says Hamid Hashemi, founder and CEO of iPic Entertainment.

As iPic Entertainment’s second in command, Sherry will work closely with Finance, Marketing, IT and Human Resources and will execute operations in food, beverage, hospitality and creative innovation. She will establish and enforce policies, brand culture and strategic vision pertaining to management of theater operations, iPic live stage performances and special events related to Access, iPic’s new membership rewards program.

Sherry will additionally continue her management of the food and beverage program for iPic Theaters and all Tuck Hospitality Group independent destination restaurant and bars: The Tuck Room Tavern in Westwood; The Tuck Room—a Dining and Drinking Den with locations in North Miami Beach, Houston, and New York City, City Perch Kitchen + Bar, an American Dining Room in Bethesda, Fort Lee and Dobbs Ferry and Tanzy Restaurant, Artisanal Italian cuisine with locations in Boca Raton and Scottsdale. 

A three-time James Beard Award-winning chef, frequent Food Network TV personality and sought after culinary judge, Yard has received recognition from renowned publications such as, Food and Wine and Bon Appetit Magazines, and more, along with authoring two successful cookbooks.  She sits on the boards of numerous philanthropic organizations and is a driving force of the Careers through Culinary Arts Program (C-CAP).  She is involved in fundraising efforts for the Women’s Cancer Research Center, Special Olympics, American Cancer Society and City Meals-on-Wheels.

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