Within 30 days of debuting a fully automated gift card program on the DataCandy platform, Shakespeare and Co. Restaurant sold a record breaking 1,600 gift cards exceeding all launch projections. The Dubai-based restaurant confirmed that 800 gift card sales were completed in the first 10 days of introducing the new program.
In addition to increased revenue, the gift card program has positively impacted day-to-day business for Shakespeare and Co. The restaurant has experienced a notable rise in foot traffic and repeat visits, which management attributes to gift card users spending their card balance over multiple visits. The back-office reports within the DataCandy Gift Card Program have also enabled franchisees to clearly link new promotions to the purchase of gift cards.
“The gift card program launch has enabled us to provide more beneficial offers to our customers,” says Jason Lobo, IT Manager at Shakespeare and Co. “The DataCandy solution—together with the offers—has helped us attract a lot of new customers and keep regular customers excited and engaged. We actually did not expect it to be as popular as it has been.”
With implementation and training completed across 34 locations in less than two months, Shakespeare and Co. achieved a quick return on investment. The user-friendly DataCandy gift card program seamlessly integrated with restaurant’s existing Maitre’D POS system eliminating the need for an additional investment towards hardware or maintenance.