SevenRooms, a guest experience and retention platform for the hospitality industry, announced a partnership with Olo, a leading on-demand commerce platform powering the restaurant industry’s digital transformation. This partnership helps shared customers seamlessly manage their online ordering channels, while enabling more robust customer data capture for marketing and guest engagement touchpoints.
The past 18 months have accelerated the adoption of online ordering, leading to increased consumer awareness about the importance of ordering direct to help restaurants reduce third-party commission fees. With the addition of Olo to the SevenRooms partner ecosystem, operators using Olo’s technology can capture off-premises guest data that automatically builds robust guest profiles within SevenRooms. Leveraging this data, operators can elevate the guest experience, increasing profitability and repeat business.
This partnership pairs Olo’s leading online ordering capabilities with SevenRooms’ fully integrated CRM and marketing automation platform, where data from each order placed via Olo’s online ordering technologies now flows directly into the SevenRooms platform. This gives enterprise operators a 360-degree view of the customer that they can leverage to create wow-worthy experiences on- and off-premises that drive repeat business. Additionally, with the data flowing directly into SevenRooms, operators can automate the sending of post-order guest satisfaction surveys, keeping their finger on the pulse of what’s working and what’s not when it comes to their off-premises experiences. With SevenRooms’ advanced tagging capabilities, operators can also leverage ordering data to easily identify and segment guests, leading to personalized automated marketing that drives more visits and orders, more often.
“To meet the ever-evolving needs of our hospitality clients, we’ve continued to seek out strategic partners who help us provide an even more comprehensive solution to operators,” says Joel Montaniel, CEO & Founder of SevenRooms. “Our integration with Olo delivers on our promise of offering a 360-degree platform focused on helping operators build deeper, direct relationships across on- and off-premises experiences. This partnership facilitates better operational efficiency and online data capture, ultimately helping operators optimize the profitability of their delivery and takeout business while strengthening customer relationships. We are excited to welcome Olo to our partner network, and look forward to our continued collaboration to drive better, more streamlined solutions for the industry.”
“At Olo, we are focused on helping restaurants seamlessly manage their digital ordering demand across every channel,” said Sean Marrero, Director of Partnerships at Olo. “By partnering with SevenRooms, our joint restaurant customers will be able to provide an improved guest experience through optimal operational efficiency. Offering new automation tools for data collection, operators can gain a deeper understanding of the ROI of their digital channels to increase revenue. We are proud to support our customer base with an integration that will help their businesses today and in the long-term.”