Sweet Earth Foods, a plant-based food innovator, today announced Ruby Tuesday as its first national restaurant partner for the Sweet Earth Awesome Burger. To celebrate its partnership with Sweet Earth, the American classic restaurant and favorite in casual dining will introduce the Sweet Earth Awesome Burger for the low price of $5, for one day only on January 17 at all Ruby Tuesday locations in the United States.

Ruby Tuesday will continue to offer the Sweet Earth Awesome Burger as an off-menu plant-based protein through mid-March, with the potential to become a permanent menu item. Customers can also substitute the meatless Awesome Burger patty as part of any of the restaurant’s wide variety of signature burger offerings.

“At Ruby Tuesday, our focus is to provide freshly prepared, high-quality meal options that are full of flavor at an affordable price,” says Jenifer Boyd Harmon, Chief Marketing Officer for Ruby Tuesday. “We know many of our customers have an appetite for delicious meat-free options, which is why we’re excited to partner with Sweet Earth Foods to offer a plant-based, meatless burger that not only mimics the look and taste of a traditional burger but also boasts great flavor every burger lover can appreciate.”

The newly launched Sweet Earth Awesome Burger is a juicy, delicious plant-based burger that smells, looks, tastes and cooks like a beef hamburger. The burger was designed to meet the needs of flexitarians and meat eaters alike who want to reduce the intake of meat in their diet due to health, or animal welfare reasons.

The Sweet Earth Awesome Burger was developed by the Sweet Earth culinary team with Nestlé R&D support with no GMO ingredients and U.S.-sourced yellow pea protein. It is high in protein (22 grams, iron and a good source of calcium. Ingredients like pea protein, natural plant extracts and coconut oil can be appealing to consumers, also giving the Sweet Earth Awesome Burger a distinctive raw appearance that transforms when cooked, just like a beef burger.

“Burgers are a staple in the American diet. We are thrilled to increase access to a delicious plant-based option through this partnership with Ruby Tuesday, a restaurant industry leader known for innovative burger creations,” adds Fleur Veldhoven, VP of Food Marketing at Nestlé Professional. “Many consumers are looking to cut back on meat despite how much they enjoy eating it, and a plant-based protein option like our Sweet Earth Awesome Burger is the perfect no-compromise way to balance their diets.”

Casual Dining, Chain Restaurants, Industry News, Menu Innovations, Ruby Tuesday