Ruby Tuesday announced that it is partnering with Impossible Foods to launch the all-new Indulgent Burger to its menus nationwide. The new, gourmet patty made from plants can be enjoyed on any of Ruby Tuesday’s decadent burgers for a plant-based twist, or guests can opt for the classic Impossible Burger to satisfy their indulgent cravings.
The Impossible Burger will remain on the Ruby Tuesday everyday menu but for a limited time, guests can order an Impossible Burger with a choice of french fries or tater tots on Tuesdays for only $6.99 as part of the Tuesday Daily Deal promotion. This offer allows guests to try the Impossible Burger as well as any of Ruby Tuesday’s fan-favorite burgers at an amazing value.
“We’re excited to partner with the Impossible Foods team and be one of the first brands to bring their new Indulgent Burger to casual dining guests,” says Shawn Lederman, Chief Executive Officer at Ruby Tuesday. “Burgers continue to be a high-preference category at Ruby Tuesday and this addition along with our famous Endless Garden Bar helps us to appeal to consumers’ increased interest and consideration of a plant-based meal.”
“Ruby Tuesday has been a fantastic partner to work with to bring our new Indulgent Burger to more consumers nationwide,” says Sherene Jagla, Chief Demand Officer at Impossible Foods. “This is our most premium burger patty yet, designed to replicate the experience of a gourmet, restaurant-style burger. It’s juicy, meaty and truly ‘indulgent.’ We’re excited for Ruby Tuesday diners and burger-lovers across the country to enjoy the delicious potential of meat from plants”
Ruby Tuesday’s addition of the Impossible Indulgent Burger comes shortly after the burger patty’s debut in June 2023. The new, juicier, meatier burger patty made from plants is a thick, flavor-forward burger for the most passionate of burger-lovers. Each third-pound patty packs maximum flavor and juiciness in addition to 22 grams protein and 0 milligrams cholesterol. And, like all Impossible meat from plants, the Impossible Indulgent Burger accounts for less of an environmental impact compared to meat from animals.
The Impossible Indulgent Burger is served at all 214 Ruby Tuesday locations nationwide. Guests can visit www.rubytuesday.com/locations to find a restaurant near them.
The Tuesday Daily Deal promotion including the Impossible Burger will be valid every Tuesday through December 26, 2023. Guests can also opt to add cheese to their Impossible Burger for an additional 99 cents and add-on the Endless Garden Bar.