Red Robin Gourmet Burgers, Inc, in partnership with Coca-Cola and Live Nation Worldwide, Inc., today launched the Rockin’ Red Royalty Giveaway, its first Red Royalty reward program’s “Surprise & Delight” of the year.

Through Sunday, May 29, guests who use their registered Red Royalty cards while dining at any participating U.S. Red Robin restaurant will be automatically entered into the Rockin’ Red Royalty Giveaway. They will have a chance to win free music downloads from Live Nation or the grand prize—a trip for two to the Live Nation concert of the winner’s choice, including roundtrip airfare for two, two concert tickets, hotel accommodations, a $250 American Express gift card and limo transportation to and from the concert.

Red Royalty is an evolution of Red Robin’s former eClub program, which kept more than 2 million members updated on various restaurant promotions and provided them with free or discounted dining offers, like its free birthday burger. Since the rollout of the new program earlier this year, more than 1.2 million consumers have become Red Royalty cardholders. Through Red Royalty, Red Robin can target guests with messages most relevant to their individual dining preferences and habits.

In addition to the “Surprise & Delight” rewards offered throughout the year, including the Rockin’ Red Royalty Giveaway, other Red Royalty benefits include:

  • A free appetizer upon registering your Red Royalty card
  • One free Gourmet Burger during the month of your birthday
  • Buy nine items and get the 10thfree (mix or match Gourmet Burgers, full-sized salads, sandwiches or entrees)
  • Dine at Red Robin five times in five consecutive weeks and receive $20 off your sixth visit
Industry News, Philanthropy