Red Robin Gourmet Burgers, Inc., a full-service restaurant chain serving an innovative selection of high-quality gourmet burgers in a family-friendly atmosphere, announced the promotion of Dana Benfield to the role of senior vice president and chief marketing officer.
Red Robin Gourmet Burgers, Inc. announced the promotion of Dana Benfield to the role of senior vice president and chief marketing officer.
Ms. Benfield will be responsible for overseeing Red Robin’s Brand Marketing and Guest Engagement teams, as well as leading the company’s Food & Beverage and Commercialization initiatives. Previously serving as Red Robin’s vice president of Marketing & Menu Innovation, Ms. Benfield is a 15-year veteran of the company’s Marketing team. Among Ms. Benfield’s many accomplishments during her tenure with Red Robin, she led the development of Red Robin Royalty, which has become a preeminent loyalty program in the casual dining industry. Ms. Benfield will report to Jonathan Muhtar, who was recently promoted to the position of executive vice president and chief concept officer for Red Robin.
“Since joining Red Robin, Dana has eagerly taken on new responsibilities and grown into a trusted leader, developing a talented marketing team and making many valuable contributions to the Company’s success,” says Mr. Muhtar. “We’re looking forward to seeing Dana apply her leadership and marketing expertise as we guide the Red Robin brand to new heights.”
Ms. Benfield has more than 30 years of experience in the food service industry. Prior to joining the Red Robin team in 2002, she served as an account manager for Karsh & Hagan Advertising, where she managed Denver region marketing programs for McDonald’s. She had previously gained food service experience working for a McDonald’s franchisee in Tampa, Fla., serving in various roles from restaurant management to marketing. She earned a Bachelor of Science degree in marketing from the University of South Florida in Tampa.