Two icons just got juicier. Red Robin Gourmet Burgers, Inc. has partnered with Juicy Couture, the iconic and beloved lifestyle brand, to introduce The Juicier Collection, a limited-edition line specially crafted to celebrate the brand’s new juicier, more flavorful burgers.

Featuring the hottest color on the runway, tomato red, the crave-worthy collection puts a tasty twist on Juicy Couture’s classic velour tracksuit, now emblazoned with custom crystal diamanté “Juicier” on the lower back and behind and the Red Robin logo on the chest and hip.

“As Red Robin continues its renaissance with the launch of our juicier, more flavorful burgers, we’re teaming up with Juicy Couture to give fans an unexpected and fashionable way to celebrate with us,” says G.J. Hart, Red Robin’s President and CEO. “This limited-edition collection is a recipe for a bold fashion statement.”

Starting today, The Juicier Collection is available as a set and ranges from size small to 3X for $169, including tax, fees and shipping. It’s the perfect Valentine’s (or Galentine’s!) Day gift to say, “I love you… and juicier burgers!” Fashion lovers and burger lovers alike can order their very own at Red Robin’s Instagram Shop on the Instagram app.

“We are thrilled to partner with Red Robin for this unique collaboration that merges fashion and food,” says Stefani Fleurant, Senior Vice President, Marketing – Lifestyle at Authentic Brands Group, owner of Juicy Couture. “The collaboration captures the essence of both brands, offering consumers a fresh and exciting way to express themselves.”

Those lucky enough to get their hands on the limited-edition tracksuit can share their Juicier drip by using #RedRobinxJuicyCouture and following and tagging @redrobinburgers and @juicycouture on social.

Red Robin now proudly prepares its gourmet burgers on flattop grills that caramelize and seal in juicy flavor and stacks them high with hand-prepped, higher-quality ingredients – from fresh smashed avocado and vine-ripened tomatoes to higher quality pickles, mayo, fresh grilled produce, brioche buns and more, giving guests a juicier and more flavorful burger that delivers the “Yummm!” in every bite.

Chain Restaurants, Industry News, Marketing & Promotions, Red Robin