Red Robin Gourmet Burgers and Brews is giving fans a fun reason to connect around the table and get out of their seats to show off their dance moves in celebration of its new Bacon Bash menu items. The brand is introducing a tasty trifecta of limited-time offerings, including a Bacon Jammin’ Wings appetizer, Bacon Jammin’ Gourmet Burger and Caramel & Cookie Crumb Shake with candied bacon, to the delight of bacon lovers everywhere.

To celebrate the new menu items, the brand has partnered with Derek Hough – two-time Emmy Award winner, professional dancer, choreographer, actor and singer – to encourage fans to show off their moves with a Bacon Dance TikTok challenge launching on International Dance Day (April 29). Those who post a TikTok video of themselves doing “The Bacon Bash” dance, choreographed by Derek, tagging @RedRobinBurgers and using the hashtags #RedRobin, #BaconDance and #contest between April 29 and May 3 will have the chance to win a virtual “meet-and-eat” with Derek over Red Robin’s new Bacon Bash menu items.

“We are so excited about the introduction of our new limited-time Bacon Bash menu items, we wanted to celebrate with our guests in an especially fun and engaging way,” says Jonathan Muhtar, Red Robin Executive Vice President & Chief Concept Officer. “There’s no better partner than Derek Hough to lead our Bacon Dance challenge, creating connections among fans, friends and families everywhere. Guests are letting us know that they love the new menu items, and they’re enjoying them both in our restaurants and in the comfort of their own homes.”

“Red Robin’s new Bacon Bash menu items are so good, you can’t help but dance,” says Derek Hough. “So, Red Robin and I have come together to create the newest TikTok dance challenge calling on all Red Robin fans, bacon-lovers and dance enthusiasts to show off their moves for a chance to join me for a virtual ‘meet-and-eat’ over Red Robin’s new menu items.”

  • Red Robin’s Bacon Bash menu lineup includes the following items, available now for dine-in, takeout and delivery at participating restaurants nationwide:
  • Bacon Jammin’ Gourmet Burger – Savory-sweet bacon jam, hardwood-smoked bacon strips, bacon aioli, Cheddar cheese, red onions, lettuce and tomatoes on a sesame bun.
  • Bacon Jammin’ Wings – Bone-In or Boneless wings topped with savory-sweet bacon jam, bacon crumbles, cherry peppers and BBQ brown sugar glaze. Served on a bed of Yukon kettle chips.
  • Caramel & Cookie Crumb Shake – Soft serve blended with milk, oatmeal cookie crumbs and caramel. Topped with whipped cream, cookie crumbs and candied bacon for dipping.
Casual Dining, Chain Restaurants, Industry News, Marketing & Promotions, Red Robin