Red Lobster announced that it has selected Make-A-Wish as the brand’s first-ever national charity partner. The two organizations have shared values around the power of celebration and families and will work together to support Make-A-Wish’s mission of creating life-changing wishes for children with critical illnesses.
“Red Lobster has always had a history of giving back in our communities, and this new national partnership with Make-A-Wish in the U.S. and Canada takes it to a whole new level. Now, by coming together as one Red Lobster team rallying for one great cause, we can have a bigger, more meaningful impact than ever before,” says Kelli Valade, CEO, Red Lobster.
Since the founding in 1980, Make-A-Wish has granted more than 350,000 wishes for children with critical illnesses in the U.S., including more than 14,600 wishes since the pandemic began. A wish can help children build the physical and emotional strength they need to fight a critical illness. The experience can be a game-changer that brings joy and a sense of normalcy back into a family’s life.
“As a brand our size, I believe we have to do good with what we have, and at the end of the day, what we do is so much bigger than food,” says Valade. “We are thrilled to join with Make-A-Wish to bring the power and passion of our two brands together to do big, meaningful things that bring joy and hope to these deserving children and their families.”
From wish granting and hosting Make-A-Wish events in restaurants, to givebacks and dine-to-donate events, Red Lobster is committed to helping Make-A-Wish grant more wishes that deliver hope to children, families, and communities who need it most.
“We are excited to welcome Red Lobster as a new national sponsor of Make-A-Wish. Their support allows us to continue to fulfill our mission to grant life-changing wishes for children with critical illnesses,” says Richard K. Davis, president and CEO, Make-A-Wish America. “A wish experience gives children a piece of their childhood back and can be an important part of the healing process for many families. With our partnership, we will be able to reach more wish kids and give them the hope and strength needed to fight their illnesses through the power of a wish.”