The Real Co Inc. announces its U.S. debut of the first certifiable, 100-percent Single Origin products including Himalayan Pink Rock Salt, Organic Raw Cane Sugar, and organically grown White Basmati Rice. The Real Co is pioneering Single Origin in food products, which is an exciting and transparent new food category and method of sourcing products globally and delivering it at a local level. The Real Co enters partnerships with farmers and growers around the world that don't have an established route to distribute their products and creates a way to share their commodity with the world. The company brings full transparency and sustainability to the U.S. food industry. The Real Co products are carefully inspected and sourced by company representatives, and go straight from farm to shelf, eliminating the need for any middlemen. This unique 100-percent Single Origin method allows everyone in the world to enjoy what is usually impossible to experience: unique, tasty, freshly farmed/mined products at affordable prices.
Every grain of salt, sugar, and rice can be traced to its source, which is shared on every package of food bearing The Real Co name. Every food item has the Non-GMO Project Verified seal and is harvested from one single place, single farm or single family.
The packaging offers its own “transparent” view of the food, with a clear window that shows off the natural salt, sugar, or rice inside. The workers at every farm are paid a fair wage, and the end result is the highest quality organic food. Every product is then packaged in the United States.
The business model for the The Real Co is founded on a direct farm-to-market delivery system, which offers farms distribution to the U.S., cutting out the middleman, and offering both retailers and stores great natural food products at low costs
“We are a company founded on the notion that transparency is vital, and that consumers have the right to know where their foods are from,” says Belal Elbanna, CEO of The Real Co Inc. “The Real Co foods come right from their source and offer best of class products at best prices.”
The Real Co Inc foods include:
The Real Co Himalayan Pink Rock Salt, handcrafted, at the Himalayan Mountains. This salt is 100-percent pure; 100-percent Single Origin; non-GMO; has 84 active minerals in every grain; is unrefined, and mountain washed in Himalayan mountain water. The salt is available in a 20-ounce tub container for a suggested retail price of $6.99 or in a saltshaker container for a suggested retail price of $9.49.
The Real Co Organic Raw Cane Sugar, directly from Assukar Farms, Tayutic Valley in Costa Rica is 100-percent natural and organic; 100-percent Single Origin; raw and alive with natural vitamins and minerals; instantly dissolves in hot or cold liquids, and is non-GMO. The sugar is available in two sizes: 8-ounce at a suggested retail price of $3.69 and 16-ounce at a suggested retail price of $4.49
The Real Co White Basmati Rice, directly from Gujrat Punjab from Farid Co-op Farm, is 100-percent natural and 100-percent Single Origin; low-GI and prebiotic; non-GMO and is gluten free. The rice is available in 2 sizes: 16-ounce at a suggested retail price of $3.99 and 32-ounce at a suggested retail price of $6.49.
UNFI, one of the largest distributors of natural foods in the U.S., is distributing the foods across the nation to supermarkets, specialty retailers, and independent operators.