Global foodservice dinnerware provider RAK Porcelain has launched its own Western Hemisphere based subsidiary—Rak Porcelain USA—to address the needs of the North American hospitality market. Led by industry veteran Gene Williamson, RAK Porcelain USA will be headquartered in New York. Its expandable, modern North American distribution center is online and poised to service from Weirton, West Virginia.
“We’ve had a great initial distribution partnership with the HLC Dinnerware company, now is the time for RAK to build on this customer base and take the brand to the success level it currently enjoys around the world,” says Williamson who is president/CEO of RAK Porcelain USA. “In 10 short years, the RAK brand has become a global leader in trendsetting hospitality tabletop. Now, we intend to bring that leadership to the U.S. market. We are immediately expanding the inventory of RAK products here in our U.S. distribution center to include our newest product launches and additional items to our existing collections.”
Launched in 2005, RAK Porcelain has grown quickly to become a world leader in supplying premium quality dinnerware to over 14,000 hotels in 160 countries around the world. Recently, RAK launched several new “high alumina” dinnerware collections and its first collections of world class, stainless steel flatware. Designed by German designer Mikaela Dörfel, the initial collections of flatware are designed to coordinate with RAK’s existing high alumina dinnerware ranges.
“Since its inception ten years ago RAK Porcelain has developed a reputation of working with the world’s Top Chefs, Food & Beverage Directors and designers including France’s Marc Meurin, who has earned two Michelin stars at Louvre-Lens museum restaurant, and Catalonia-based dinnerware designer Gemma Bernal,” says Claude Peiffer, CEO of RAK Porcelain, Europe. “We are excited to bring that same hospitality driven tabletop leadership to North America, on very aggressive scale.”
To find out more about RAK Porcelain, go to www.rakporcelain.eu.