Following the paramount success of its inaugural whiskey line, Rabbit Hole Distilling, the modern NuLu (New Louisville)-based brand known for innovation in both craft and ethos, diversifies its product line with a first-of-its-kind Kentucky Rye Barrel Finish London Dry Gin. A Rabbit Hole Fingerprint Edition, featuring small batch, limited releases showcasing the art of finishing and blending sourced spirits, the London Dry Gin kicks off a Juniper Series and debuts Founder & Maker Kaveh Zamanian’s first light spirit recipe.

While Bourbon is Rabbit Hole’s core, the brand—always thinking differently—sought new ways to incorporate Kentucky tradition into its spirits. The innovative London Dry Gin delivers an amazingly robust and flavorful gin that still pays homage to Louisville’s heritage soul with Rabbit Hole’s own Kentucky Rye barrels. Progression and deviation are at the forefront of Rabbit Hole’s master plan, and the London Dry Gin epitomizes Zamanian’s philosophy of being different, while respecting customs.  Now, spirits enthusiasts meet the first gin barrel-finished in Kentucky Rye barrels.

The juniper is uncharacteristically soft, with floral waves of geranium and rosewater. Imported from England, it’s the only gin on the market aged in #3, wood-fired Kelvin Cooperage Kentucky Rye barrels, resulting in a beautiful light amber spirit layered with white pepper and coriander. The juice boasts faint touches of wood, beginning with licorice, lemongrass and fennel notes and finishing with citrus.

Rabbit Hole Distilling introduces a forward-thinking approach to spirit making, bringing a burst of “un-traditionalism” to the Bourbon world. Rabbit Hole unifies heritage techniques with innovative mash bills, now with four unique expressions redefining the native American whiskey language. In addition to the London Dry Gin, Rabbit Hole’s collection includes the unique Four-Grain Kentucky Straight Bourbon Whiskey, Kentucky Straight Rye Whiskey, and the Straight Bourbon Whiskey Finished in PX Sherry Casks.

The rollout of Rabbit Hole’s Kentucky Rye Barrel Finish London Dry Gin begins in Kentucky, and is available for on premise sales only at bars and restaurants, and select retail locations. Distribution in Illinois, Tennessee, Wisconsin, Indiana and Ohio are on the horizon.

Bar Management, Industry News