With The Infinite Agency as its new agency of record, RA Sushi Bar Restaurant is raising the bar on the guest experience with the help of strategic digital campaigns that focus on the lively, Japanese restaurant’s inventive sushi and cocktails served in a high-energy, fun environment.
RA Sushi was recently named No. 1 in the U.S. in Knapp-Track™ for highest positive comparable restaurant revenue increases of any full-service restaurant brand in the United States in 2020. As guests are starting to make their way back into dining rooms and are craving the excitement and social aspect that restaurants bring, The Infinite Agency will position RA Sushi as the go-to sushi restaurant with an energetic atmosphere, delicious Japanese cuisine and creative cocktails.
“Dining at RA Sushi is as much about the experience as it is about the food,” says Jeannie Means, vice president of marketing for Benihana Inc. “We have an exciting, sexy brand that caters to a vibrant crowd, and The Infinite Agency accurately captured our brand’s personality when designing our newest campaign. Their understanding of the unique traits that distinguish us from our competitors made us confident in their ability to be a strategic and valuable partner.”
According to Yelp, sushi restaurants saw a 4.5% increase in the number of open restaurants in the U.S. from March 2020 to Jan. 27, 2021, which was higher than Thai, burgers, Italian, Chinese, steak and New American restaurants. Additionally, from March to December 2020, sushi transactions processed by Toast increased 56%. As RA Sushi’s agency of record, The Infinite Agency will help the brand further capitalize on the pent-up demand for sushi and bring even more guests to each restaurant.
“It’s an honor to partner with the RA Sushi brand,” says The Infinite Agency Co-Founder and Managing Principal Jonathan Ogle. “They have such a great offering and a fun story to tell creatively. People are craving the RA Sushi experience, and our strategy will help fill their bar and tables with guests looking for a night out of the ordinary.”