Produce Alliance, a produce management, procurement, and consulting company represented by a network of best-in-class food service distributors and growers throughout North America, unveiled a new rebranding initiative at their 2015 National Conference in Charleston, South Carolina.

More than 200 members including Produce Alliance’s top distributors and premium growers attended the annual meeting. The three-day conference, which took place at the Belmond Charleston Place Hotel in March, highlighted the importance of building existing relationships and strengthening partnerships.

A highlight of the conference was Produce Alliance’s launch of their rebranding efforts. The upcoming campaign will include a new logo, re-designed website, mobile app, and client service tool enhancements.

“I know as a group we are so much stronger when we work together to ensure our collective success,” says PA president and CEO George Melshenker. “We believe this new branding campaign will give our organization a fresher and bolder look, leading to even greater success for our partners in the future.” 

Industry News, Kitchen Equipment