Postino WineCafe, the eclectic and funky wine cafe with a location in Deep Ellum is launching their Wine Cult membership program in Dallas. This program is the restaurant’s premier wine club that offers a curated experience for wine enthusiasts.

Wine Cult members will receive a box with a lineup of four hand-picked wines every quarter, complete with educational and mind-expanding content. Members also receive perks such as a $50 Postino signup credit, 20% off Postino’s bottle collection to-go, access to limited small batch wines, members-only offers through the Postino Wine Cult app, and monthly hookups featuring a surprise discount on an item at Postino.

Each Wine Cult box has a different theme with wines hand-selected by Postino’s Beverage Director and Advanced Sommelier, Brett Karlicek. He tastes around 2,500 wines per year, works with over 85 wine producers across the globe and collaborates with boutique wineries on custom blends to deliver the most dynamic wines to Postino’s guests and Wine Cult members.

Karlicek says, “Our obsession with seeking the most palate-pleasing wines coupled with our simple mission to make people feel good inspired us to create Wine Cult, our counterculture wine club designed to hook wine enthusiasts up with tasty wine and buzz-worthy experiences beyond our four walls.”

Dallasites can begin signing up for the membership now. Members that sign up before June 30 will be “Founding Members” and will receive a bonus bottle of wine on their anniversary as a Wine Cult member, exclusive perks and first access to Postino events. Membership options include $60 per quarter or an annual membership or $220 per year. At the start of every quarter, members can swing by the Dallas location to pick up the curated wine box.

Beverage, Industry News