George Washington Wyndham Grand Hotel signed on to open a new Pizzeria Uno, the neighborhood pizzeria franchise known all over the world as the birthplace of Chicago-style deep dish. The restaurant will hold an opening ribbon cutting at 103 E. Piccadilly St. in Winchester, VA on June 2.
The opening is part of Pizzeria Uno’s restaurant conversion franchise opportunity for hotel owners. Prospective franchisees now have the chance to leverage the brand’s iconic menu, in-depth support infrastructure and strong ROI potential to open a full-service Pizzeria Uno restaurant connected to their hotel.
“As a franchise company, we are always looking for the best strategy for our concept,” says Erik Frederick, CEO of Pizzeria Uno. “Since opening these conversions, every one of them has seen significant sales growth. Hotel guests are coming in and seeing a known and loved brand that they feel comfortable dining with.”
The George Washington Hotel is a historic hotel located in downtown Winchester, Virginia. It was built in 1924 by The American Hotel Corporation, as part of their “Colonial Chain” of hotels with a unique historic look.
“The owners of the hotel have been long-term Pizzeria Uno fans and visit the location in Deep Creek Lake often,” says Suzi Smith, general manager of the hotel. “It was a great decision to open a location here and fabulous to work with a unique restaurant to go with the unique look of the hotel.”
Partnering with Pizzeria Uno is a great opportunity for hotel operators who want to make more from their Food and Beverage Program. Opportunities can apply to those interested in converting their current hotel restaurant to a Pizzeria Uno branded restaurant, hotel operators building out new hotels and restaurants, or owners of existing hotels that are adding a restaurant for the first time.
Interest is already growing rapidly amongst hotel owners, and the pipeline is filling up quickly as the Pizzeria Uno team aims to become the preferred restaurant and pizza brand within the lodging industry. There are additional locations scheduled to open in 2023 and more in the pipeline.