Pierce Chicken is encouraging operators to kick off tailgate season by serving a full lineup of boneless and bone-in wings, tempura-battered chicken and tenderloins—perfect for hungry football fans. Thanks to an exciting new “Get in the Game” promotion, operators can earn up to $300 with a valuable rebate offer as well as the chance to win football-themed prizes.

One grand prize winner will receive four tickets to the College Football Playoff National Championship in January 2018, along with airfare and accommodations for four to Atlanta, Georgia, valued at $11,500. Four second prize winners will be awarded a large Big Green Egg Grill, a kamado-style charcoal grill and smoker valued at $1,200, for the ultimate tailgate experience.

More than 25 of Pierce’s most popular products are eligible for the rebate offer, which also serves as a qualifying operator’s sweepstakes entry when completed and mailed in. Operators are encouraged to try products from more than one category, for tailgate-themed promotions and bowl-worthy bar menus that are sure to stand out. Delicious game-day recipes developed to boost traffic and sales can be found on the Pierce website.

The Pierce Chicken “Get in the Game” promotion runs September 1 through October 31. Full sweepstakes details, including a rebate/entry form, list of eligible products and complete rules can be found at poultry.com/offers-support/get-in-the-game.

Industry News, Marketing & Promotions