With Selection Sunday behind us, Buffalo Wild WIngs is launching its March Madness program to put it on the front lines for all the buzzer beaters, OT thrillers and Cinderella stories. On Monday, America’s largest sports bar announced its “unbustable” Bracket Pick ‘Em Daily Tourney Game, where over 500 prizes are up for grabs—including a chance to win a fully customized Buffalo Wild Wings restaurant. The hundreds of thousands of fans who come to watch March Madness can also expect a new Buffalo Wild Wings when the step through the doors, including menus with an updated look and feel, featuring all-new items like the All-American Cheeseburger.

READ MORE: A look inside Buffalo Wild Wings’ March Madness ad campaign.

New menu, new experience

Outside of the All-American Cheeseburger, additional updates to the core food menu include a new Salsa, Hatch Chili con Queso and nacho offering. On the beverage menu, classics are king with the addition of an “Old Fashioned,” “Moscow Mule,” served in an authentic copper mug. and a “Mojito.” Buffalo Wild Wings restaurants nationwide will be introducing new plate ware offerings that will replace the disposable serving boats and plastic ramekins.

Bracket challenge

In addition to winners based on tournament-long performance, prizes will be awarded for winning single days, rounds and even making correct picks, with prizes including game tickets, free wings for a year, Blazin’ Rewards points or even being immortalized with a plaque in your local restaurant. With picks resetting each round, players don’t need to pick a perfect bracket to win … but if the unthinkable happens and a player gets every game pick correct, they will win their own fully-operational Buffalo Wild Wings sports bar—where everything, including the location, design, decoration and menu, will be customized by the winner. Live now, the Bracket Pick ‘Em game is free to play and can be accessed through the Blazin’ Rewards app.

Casual Dining, Chain Restaurants, Industry News, Buffalo Wild Wings