P.F. Chang’s, an upscale Asian-inspired restaurant with locations nationwide, announced the launch of its new rewards program, P.F. Chang’s Preferred. As part of the fully digital customer loyalty program that rewards diners for satisfying their culinary curiosity, P.F. Chang’s Preferred members will enjoy exclusive benefits and earn points for every dollar spent at P.F. Chang’s.

“With P.F. Chang’s Preferred, we’ve simplified our rewards and sweetened the benefits to celebrate our most loyal guests,” says Jim Umberger, vice president of interactive and loyalty marketing at P.F. Chang’s. “Now our guests will have the opportunity to earn and experience members-only perks simply for enjoying their favorite fresh, handcrafted P.F. Chang’s dishes.”

With P.F. Chang’s Preferred, it’s easy to enroll and earn points to begin enjoying the benefits. New members automatically receive 1,000 points simply for joining P.F. Chang’s Preferred, which is halfway to a free entrée just for signing up. Once enrolled, members receive 10 points per dollar spent on all purchases (excluding Hawaii, Puerto Rico, airport and international locations) and can enjoy a free entrée for every 2,000 points earned. Members also receive rewards like advance tastings, access to special events and experiences, and bonus point opportunities throughout the year, plus a complimentary appetizer or dessert of their choice to enjoy during their birthday month.

P.F. Chang’s Preferred is entirely online, so there are no membership cards to keep track of or remember—members simply provide their phone number at the register to earn points.

How it works:

Join: New members earn 1,000 points just for joining. That’s halfway to a free entrée. 

Earn: Members earn 10 points for every $1 spent on food and non-alcoholic beverages in restaurant and online from takeout orders.

Enjoy: Members enjoy a free entrée of their choice with every 2,000 points earned, automatically redeemed on their next qualifying purchase. 

Experience: In addition to earning points, members have access to members-only perks and exclusive tastings, and events. 

Casual Dining, Chain Restaurants, Industry News, P.F. Chang's, P.F. Chang's China Bistro