Perkins Restaurant & Bakery named industry veteran Diana Garcia-Lorenzana as Vice President of Marketing. She is a results-oriented marketer that will lead the Perkins marketing team in building loyalty with a younger con-sumer audience base, reaching consumers digitally and conveying the brand’s legacy story.
Garcia-Lorenzana joins Perkins Restaurant & Bakery from Darden Restaurants, where she was VP of Digital Marketing and CRM. While at Darden Restaurants, she was responsible for the data-driven development of the company’s digital strategies across online channels for its portfolio of brands. Prior, Diana worked for LongHorn Steakhouse, a Darden brand, as Marketing Director.
“I truly look forward to bringing the Perkins brand to more customers, as it has a unique story to tell with its longevity of history and a powerful position in the family dining market with its ex-tremely loyal customer base,” says Diana Garcia-Lorenzana. “For me, the most important thing is unapologetically understanding the customer and reaching them where they are digitally.”
Garcia-Lorenzana was brought on for her deep knowledge of the restaurant industry, how to reach consumers digitally, and her ability to collaborate across teams, lead people, and grow brands in a highly competitive market.
“We are thrilled to welcome Diana to our team. With her extensive experience and impressive track record in the restaurant industry, she is the perfect fit to lead our marketing efforts and drive the growth of this beloved brand,” adds Alison Glenn Delaney, Chief Brand Officer for Ascent Hospi-tality Management, parent company to Perkins Restaurant & Bakery. “Diana’s passion for under-standing our customers and reaching them where they are digitally aligns perfectly with our goals. We are confident that her collaborative approach, leadership skills, and expertise in growing brands in a competitive market will propel Perkins to new heights.”