PepsiCo and VOSS Water Of Norway announced a multi-year agreement that enables PepsiCo’s foodservice division to distribute VOSS artesian water throughout the U.S. in select channels, including fine dining restaurants and luxury lodging. 

The agreement, effective December 2017, adds a premium water brand to PepsiCo’s growing portfolio of zero and low-calorie beverages, while also granting VOSS access to PepsiCo’s expansive distribution network.

“PepsiCo Foodservice meets consumer demand for extraordinary food and beverage experiences when they are away from home by leveraging the best that PepsiCo has to offer, including ultra-premium options,” says Anne Fink, president of PepsiCo Global Foodservice. “As the bottled water category continues to grow, we are thrilled to add VOSS to the portfolio of beverage options we can offer our valued foodservice partners and make available to consumers.”

“PepsiCo has a strong distribution system with selling and execution capabilities that have the power to expand our foodservice footprint,” says Jack Belsito, CEO of VOSS. “This new partnership will enable us to service occasions that will grow VOSS consumption frequency.” 

In addition to distribution in foodservice channels, the agreement also includes limited distribution in retail locations in select states throughout the U.S.


Beverage, Industry News, NextGen Casual