Pandora, the leader in personalized Internet radio, and DMX, an innovative and proven leader in commercial music and experiential marketing, today announced a partnership to provide the first personalized Internet radio solution for businesses.

Affordable and scalable, the Pandora service for business is suitable for national and local retail stores that use music to enhance their establishments, including restaurants, coffee shops, car dealerships, medical offices, and salons, among others.

The DMX media player lets business owners play Pandora Internet radio with the confidence and peace of mind that they are using a fully licensed music solution designed for their commercial setting.

“Businesses have been asking us for years to offer a commercial solution for Pandora,” says Jessica Steel, executive vice president of business development and corporate development.

“Music plays a central role in enhancing retail and service environments. Now, all businesses, from national chains to local dentist offices, can personalize their brand experiences the same way that people personalize their individual experiences on Pandora.” 

DMX CEO John Cullen says, “Being able to play an instrumental role in bringing Pandora personalized Internet radio to businesses through our licensing and hardware infrastructure is a tremendous opportunity and the perfect complement to our growing portfolio of music services.”

Offers include:

  • Affordable, turnkey solution: business owners can purchase a DMX media player online for $99.95 and pay $24.95 per month, per location, for use of the service, with no long-term contract.
  • As part of an introductory offer, the DMX media player can be purchased for $74.95.


For more information or to order the new service for your business, please visit

Industry News