Hooters of America, LLC, announced that each of its 355 Hooters locations across the United States will give away free wings for a year to one lucky customer who is present during halftime of the big game Sunday, February 3.

The giveaway means nearly 185,000 world famous chicken wings are on the line for Hooters football fans. From traditional buffalo sauce favorites, ranging in heat from mild to 911, to new signature sauces on select Hooters menus, such as teriyaki-style samurai, lemon pepper, and chipotle honey, each winner will enjoy endless flavor options.

“For 30 years Hooters has been the ultimate destination for sports fans to gather and watch the post-season gridiron action,” says Dave Henninger, chief marketing officer, Hooters of America. “Our restaurants are game day headquarters for our fans, so it only seems fitting to give away our world famous wings to a Hooters fan during the most significant football game of the year.”  

Guests catching the big game at Hooters are invited to register to win 10 free wings per week for a year. There is no purchase necessary to enter. Customers may only register to win at a Hooters location on February 3 and must be present to win, except in Michigan and Ohio, where winners who are not present will be notified by the restaurant.

For fans who decide to watch the championship in the comfort of their own homes, Hooters will provide all to-go order customers a chance to instantly win $10,000 and other great prizes. Each Hooters location will include one scratch card with every to-go order from now until February 3, while supplies last. Instant win prizes also include free soft drinks, 10 percent off discount coupons for Hooters merchandise, and free appetizers.

Industry News, Marketing & Promotions, Hooter's